{"product_id":"its-not-what-you-say-how-to-sell-your-message-when-it-matters-most-9780399175435","title":"It's Not What You Say: How to Sell Your Message When It Matters Most","description":"No matter what the speaking challenge is, this inspirational, cleverly illustrated book will help readers perform with \u003cb\u003epassion\u003c\/b\u003e, \u003cb\u003epower\u003c\/b\u003e and \u003cb\u003epersuasion\u003c\/b\u003e--at the top of their game. \u003cp\u003e\u003c\/p\u003e Whether chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, readers of\u003cb\u003e \u003c\/b\u003e\u003ci\u003eIt's Not What You Say\u003c\/i\u003e will discover how to: \u003cp\u003e\u003c\/p\u003e \u003cbr\u003e - Use the rule of three to win any audience over \u003cbr\u003e - Prepare so you can be yourself - but better \u003cbr\u003e - Embrace the unknown and conquer any fear \u003cp\u003e\u003c\/p\u003e Capturing a life time's work in the art of persuasive communication, this powerful book reveals the principles, tools and tricks to help you become a \u003cb\u003ecourageous, memorable, stand-out \u003c\/b\u003espeaker.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMichael Parker\u003c\/b\u003e is the former head of Saatchi \u0026amp; Saatchi, and now coaches private clients on their pitches (Pitchcoach.co.uk).\u003cbr\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":50923989696786,"sku":"9780399175435","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_c2c044cb-9e03-413b-aa29-322229b50895.jpg?v=1738967229","url":"https:\/\/surprise-castle.myshopify.com\/products\/its-not-what-you-say-how-to-sell-your-message-when-it-matters-most-9780399175435","provider":"Surprise Castle","version":"1.0","type":"link"}