{"product_id":"invisibility-by-design-women-and-labor-in-japans-digital-economy-9781478006480","title":"Invisibility by Design: Women and Labor in Japan's Digital Economy","description":"In the wake of labor market deregulation during the 2000s, online content sharing and social networking platforms were promoted in Japan as new sites of work that were accessible to anyone. Enticed by the chance to build personally fulfilling careers, many young women entered Japan's digital economy by performing unpaid labor as photographers, net idols, bloggers, online traders, and cell phone novelists. While some women leveraged digital technology to create successful careers, most did not. In \u003ci\u003eInvisibility by Design\u003c\/i\u003e Gabriella Luk cs traces how these women's unpaid labor became the engine of Japan's digital economy. Drawing on interviews with young women who strove to sculpt careers in the digital economy, Luk cs shows how platform owners tapped unpaid labor to create innovative profit-generating practices without employing workers, thereby rendering women's labor invisible. By drawing out the ways in which labor precarity generates a demand for feminized affective labor, Luk cs underscores the fallacy of the digital economy as a more democratic, egalitarian, and inclusive mode of production.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eGabriella Lukács is Associate Professor of Anthropology at the University of Pittsburgh and author of \u003ci\u003eScripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan\u003c\/i\u003e, also published by Duke University Press.\u003cbr\u003e","brand":"Duke University Press","offers":[{"title":"Default Title","offer_id":50338071871762,"sku":"9781478006480","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_70abf2a0-8bb4-4df7-a7c5-8e61cc423b57.jpg?v=1727975503","url":"https:\/\/surprise-castle.myshopify.com\/products\/invisibility-by-design-women-and-labor-in-japans-digital-economy-9781478006480","provider":"Surprise Castle","version":"1.0","type":"link"}