{"product_id":"introduction-to-algorithmic-marketing-artificial-intelligence-for-marketing-operations-9780692989043","title":"Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eIntroduction to Algorithmic Marketing\u003c\/strong\u003e\u003c\/em\u003e is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"A comprehensive and indispensable reference for anyone undertaking the transformational journey towards algorithmic marketing.\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e―Ali Bouhouch, CTO, Sephora Americas\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"It is a must-read for both data scientists and marketing officers\u003c\/em\u003e―\u003cem\u003eeven better if they read it together.\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e―Andrey Sebrant, Director of Strategic Marketing, Yandex\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"The book gives the executives, middle managers, and data scientists in your organization a set of concrete, actionable, and incremental recommendations on how to build better insights and decisions, starting today, one step at a time.\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e―Victoria Livschitz, founder and CTO, Grid Dynamics\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTable of Contents\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eChapter 1 - Introduction\u003c\/p\u003e \u003col\u003e \u003cli\u003eThe Subject of Algorithmic Marketing\u003c\/li\u003e \u003cli\u003eThe Definition of Algorithmic Marketing\u003c\/li\u003e \u003cli\u003eHistorical Backgrounds and Context\u003c\/li\u003e \u003cli\u003eProgrammatic Services\u003c\/li\u003e \u003cli\u003eWho Should Read This Book?\u003c\/li\u003e \u003cli\u003eSummary\u003c\/li\u003e \u003c\/ol\u003e \u003cp\u003eChapter 2 - Review of Predictive Modeling\u003c\/p\u003e \u003col\u003e \u003cli\u003eDescriptive, Predictive, and Prescriptive Analytics\u003c\/li\u003e \u003cli\u003eEconomic Optimization\u003c\/li\u003e \u003cli\u003eMachine Learning\u003c\/li\u003e \u003cli\u003eSupervised Learning\u003c\/li\u003e \u003cli\u003eRepresentation Learning\u003c\/li\u003e \u003cli\u003eMore Specialized Models\u003c\/li\u003e \u003cli\u003eSummary\u003c\/li\u003e \u003c\/ol\u003e \u003cp\u003eChapter 3 - Promotions and Advertisements\u003c\/p\u003e \u003col\u003e \u003cli\u003eEnvironment\u003c\/li\u003e \u003cli\u003eBusiness Objectives\u003c\/li\u003e \u003cli\u003eTargeting Pipeline\u003c\/li\u003e \u003cli\u003eResponse Modeling and Measurement\u003c\/li\u003e \u003cli\u003eBuilding Blocks: Targeting and LTV Models\u003c\/li\u003e \u003cli\u003eDesigning and Running Campaigns\u003c\/li\u003e \u003cli\u003eResource Allocation\u003c\/li\u003e \u003cli\u003eOnline Advertisements\u003c\/li\u003e \u003cli\u003eMeasuring the Effectiveness\u003c\/li\u003e \u003cli\u003eArchitecture of Targeting Systems\u003c\/li\u003e \u003cli\u003eSummary\u003c\/li\u003e \u003c\/ol\u003e \u003cp\u003eChapter 4 - Search\u003c\/p\u003e \u003col\u003e \u003cli\u003eEnvironment\u003c\/li\u003e \u003cli\u003eBusiness Objectives\u003c\/li\u003e \u003cli\u003eBuilding Blocks: Matching and Ranking\u003c\/li\u003e \u003cli\u003eMixing Relevance Signals\u003c\/li\u003e \u003cli\u003eSemantic Analysis\u003c\/li\u003e \u003cli\u003eSearch Methods for Merchandising\u003c\/li\u003e \u003cli\u003eRelevance Tuning\u003c\/li\u003e \u003cli\u003eArchitecture of Merchandising Search Services\u003c\/li\u003e \u003cli\u003eSummary\u003c\/li\u003e \u003c\/ol\u003e \u003cp\u003eChapter 5 - Recommendations\u003c\/p\u003e \u003col\u003e \u003cli\u003eEnvironment\u003c\/li\u003e \u003cli\u003eBusiness Objectives\u003c\/li\u003e \u003cli\u003eQuality Evaluation\u003c\/li\u003e \u003cli\u003eOverview of Recommendation Methods\u003c\/li\u003e \u003cli\u003eContent-based Filtering\u003c\/li\u003e \u003cli\u003eIntroduction to Collaborative Filtering\u003c\/li\u003e \u003cli\u003eNeighborhood-based Collaborative Filtering\u003c\/li\u003e \u003cli\u003eModel-based Collaborative Filtering\u003c\/li\u003e \u003cli\u003eHybrid Methods\u003c\/li\u003e \u003cli\u003eContextual Recommendations\u003c\/li\u003e \u003cli\u003eNon-Personalized Recommendations\u003c\/li\u003e \u003cli\u003eMultiple Objective Optimization\u003c\/li\u003e \u003cli\u003eArchitecture of Recommender Systems\u003c\/li\u003e \u003cli\u003eSummary\u003c\/li\u003e \u003c\/ol\u003e \u003cp\u003eChapter 6 - Pricing and Assortment\u003c\/p\u003e \u003col\u003e \u003cli\u003eEnvironment\u003c\/li\u003e \u003cli\u003eThe Impact of Pricing\u003c\/li\u003e \u003cli\u003ePrice and Value\u003c\/li\u003e \u003cli\u003ePrice and Demand\u003c\/li\u003e \u003cli\u003eBasic Price Structures\u003c\/li\u003e \u003cli\u003eDemand Prediction\u003c\/li\u003e \u003cli\u003ePrice Optimization\u003c\/li\u003e \u003cli\u003eResource Allocation\u003c\/li\u003e \u003cli\u003eAssortment Optimization\u003c\/li\u003e \u003cli\u003eArchitecture of Price Management Systems\u003c\/li\u003e \u003cli\u003eSummary\u003c\/li\u003e \u003c\/ol\u003e \u003cp\u003e \u003c\/p\u003e\u003cbr\u003e","brand":"Grid Dynamics","offers":[{"title":"Default Title","offer_id":50704830791954,"sku":"9780692989043","price":45.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8777d675-48ca-4ffd-93dd-8ca79da36c59.jpg?v=1734480975","url":"https:\/\/surprise-castle.myshopify.com\/products\/introduction-to-algorithmic-marketing-artificial-intelligence-for-marketing-operations-9780692989043","provider":"Surprise Castle","version":"1.0","type":"link"}