{"product_id":"interviewing-users-how-to-uncover-compelling-insights-9781959029786","title":"Interviewing Users: How to Uncover Compelling Insights","description":"\u003cp\u003eInterviewing is easy, right? Anyone can do it... but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield.\u003c\/p\u003e\u003cp\u003eIn this new and updated edition of the acclaimed classic \u003cem\u003eInterviewing Users\u003c\/em\u003e, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further-showing the methods and details behind asking questions-from the words themselves to the interviewer's actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations.\u003c\/p\u003e\u003cp\u003eEveryone will get something from this book. But beyond the requisite information, it's simply a good read. \u003c\/p\u003e\u003cbr\u003e","brand":"Rosenfeld Media","offers":[{"title":"Default Title","offer_id":50648585306386,"sku":"9781959029786","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_631022fa-c01f-4c8d-b8dd-b3da0da44e51.jpg?v=1744217340","url":"https:\/\/surprise-castle.myshopify.com\/products\/interviewing-users-how-to-uncover-compelling-insights-9781959029786","provider":"Surprise Castle","version":"1.0","type":"link"}