{"product_id":"international-marketing-in-a-changing-world-a-managerial-guidebook-9781637428481","title":"International Marketing in a Changing World: A Managerial Guidebook","description":"\u003cp\u003e\u003cb\u003eNavigate Global Markets with Confidence\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eInternational marketing has never been more complex - or more essential. Technological advancements, shifting consumer behaviors, and evolving regulations are transforming the global business landscape. Success requires a clear, adaptable approach that bridges strategy and execution.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eInternational Marketing in a Changing World\u003c\/i\u003e is a practical, insightful guide for business leaders, marketing professionals, and students. Balancing strategic insights with real-world applications, it delivers actionable guidance for those shaping international strategies today and in the future.\u003c\/p\u003e\u003cp\u003eAuthored by experts with decades of experience in academia and industry, this book incorporates insights from 100+ business educators and executives. Its unique \u003ci\u003e3W-1H\u003c\/i\u003e framework simplifies complex decisions, helping marketers focus on what matters most.\u003c\/p\u003e\u003cp\u003eWith relevant case studies, contemporary business examples, and a seamless blend of theory and practice, this book equips readers with the tools to succeed in an ever-evolving global marketplace.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eAkdeniz, M. Billur:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003eM. Billur Akdeniz\u003c\/b\u003e is a Professor of Marketing at the Paul College of Business and Economics, University of New Hampshire. Her research specializes in innovation, brand management, and international marketing. She is an award-winning teacher with expertise in marketing strategy and marketing analytics.\u003cb\u003e\u003ci\u003eVan Der Vegt, Sebastian:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003eSebastian van der Vegt\u003c\/b\u003e is a global strategist and founding partner at WMBV Consulting, with over two decades of experience helping organizations expand across international markets. A former Coca-Cola executive and United Nations professional, he has led award-winning initiatives in sustainability, communications, and brand strategy.\u003cb\u003e\u003ci\u003eCavusgil, S. Tamer:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003eS. Tamer Cavusgil\u003c\/b\u003e is Regents' Professor, Fuller E. Callaway Professorial Chair, and Executive Director of the Center for International Business Education and Research, J. Mack Robinson College of Business, Georgia State University. He has been mentoring students, executives, and educators in international business for the past four decades.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":51580329328914,"sku":"9781637428481","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_675bee5b-619d-49a7-8a7b-c7f0ccbc3f13.jpg?v=1756216479","url":"https:\/\/surprise-castle.myshopify.com\/products\/international-marketing-in-a-changing-world-a-managerial-guidebook-9781637428481","provider":"Surprise Castle","version":"1.0","type":"link"}