{"product_id":"inside-google-ads-everything-you-need-to-know-about-audience-targeting-9781069043030","title":"Inside Google Ads: Everything you need to know about Audience Targeting","description":"\u003cb\u003eAre you tired of wasting ad spend on people who aren't interested in your products?\u003cbr\u003eDo you want to take your Google Ads skills to the next level and transform your campaigns?\u003c\/b\u003e\u003ci\u003eInside Google Ads: Everything You Need to Know About Audience Targeting\u003c\/i\u003e is your comprehensive guide to mastering audience targeting and achieving exceptional results. \u003cp\u003e\u003c\/p\u003eIn this book, Google Ads Coach Jyll Saskin Gales goes beyond the basics, providing a deep dive into the \u003cb\u003estrategies and tactics that drive sustainable success\u003c\/b\u003e. As one of the Top 10 Most Influential PPC Experts in the world, Saskin Gales distils her 10+ years of Google Ads experience, including 6 years working at Google with the world's largest and most sophisticated advertisers, into this easy-to-read, practical guide for you. \u003cp\u003e\u003c\/p\u003eWith \u003ci\u003eInside Google Ads\u003c\/i\u003e, you'll discover how to: \u003cul\u003e\n\u003cli\u003eGain a clear understanding of every audience targeting option available in Google Ads, from remarketing to custom segments and automated targeting.\u003c\/li\u003e\n\u003cli\u003eLeverage Google's vast data and your own customer insights to create highly targeted campaigns\u003c\/li\u003e\n\u003cli\u003eImplement effective audience strategies across Search, Performance Max, Demand Gen, Display, Video, and Shopping campaigns\u003c\/li\u003e\n\u003cli\u003eUnderstand how audiences interact with core Google Ads features like bidding, conversion tracking, and ad creative\u003c\/li\u003e\n\u003cli\u003eBuild a winning audience strategy for any business, regardless of industry or objective\u003c\/li\u003e\n\u003c\/ul\u003ePlus, you'll receive Saskin Gales' best \u003cb\u003echeat sheets, quick tips and her own targeting strategy template\u003c\/b\u003e that you can steal for your next campaign. \u003cp\u003e\u003c\/p\u003eWith \u003cb\u003eclear explanations, practical tips and real-world examples\u003c\/b\u003e, this book empowers you to become a Google Ads audience targeting expert. Whether you're a seasoned pro or just starting out, \u003ci\u003e \u003cb\u003eInside Google Ads\u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e is your indispensable guide\u003c\/b\u003e to mastering the art and science of audience targeting. \u003cp\u003e\u003c\/p\u003eMike Rhodes, Co-author of \u003ci\u003eThe Ultimate Guide to Google Ads\u003c\/i\u003e and Founder of \u003ci\u003eMike Rhodes Ideas\u003c\/i\u003e, says \"As someone who's navigated the Google Ads landscape for 21 years, I've seen countless changes, but the importance of mastering audience targeting is greater than ever. \u003cb\u003eJyll Saskin Gales absolutely nails it in \u003ci\u003eInside Google Ads\u003c\/i\u003e\u003c\/b\u003e. She brilliantly cuts through the noise, offering not just crystal-clear explanations but also the critical nuance behind why things work the way they do, paired with excellent practical examples. She even tackles the vital context of privacy, cookies, and pixels, explaining their impact on today's strategies. \u003cb\u003eIf you want to truly master Google Ads audiences in today's complex environment, this book is an essential, practical guide. Highly recommended!\u003c\/b\u003e\"Buy \u003ci\u003eInside Google Ads\u003c\/i\u003e today and start getting the might of Google Ads working for you!\u003cbr\u003e","brand":"Jyll Saskin Gales","offers":[{"title":"Default Title","offer_id":51603181469970,"sku":"9781069043030","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_5e2ee00d-7107-4f83-a0a2-045ca487974e.jpg?v=1757427882","url":"https:\/\/surprise-castle.myshopify.com\/products\/inside-google-ads-everything-you-need-to-know-about-audience-targeting-9781069043030","provider":"Surprise Castle","version":"1.0","type":"link"}