{"product_id":"inside-coca-cola-9781250013712","title":"Inside Coca-Cola: A Ceo's Life Story of Building the World's Most Popular Brand","description":"\u003cp\u003eThe first book by a Coca-Cola CEO tells the remarkable story of the company's revival. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eNeville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. \u003ci\u003eInside Coca-Cola\u003c\/i\u003e tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's--and Coke's--story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken \"the pause that refreshes.\" It's also a readable and important look at how companies can market and govern themselves more--ethically and to great success.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eNEVILLE ISDELL is the former Chairman and CEO of Coca-Cola. Originally from Ireland, Isdell grew up in Zambia and attended college in South Africa. He now lives with his wife, Pamela, in Barbados. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003eDAVID BEASLEY is a writer based in Atlanta.\u003cbr\u003e","brand":"St. Martin's Griffin","offers":[{"title":"Default Title","offer_id":50492389425426,"sku":"9781250013712","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_69c992a6-6128-4c6e-86fe-c20a2f3fce1b.jpg?v=1730587403","url":"https:\/\/surprise-castle.myshopify.com\/products\/inside-coca-cola-9781250013712","provider":"Surprise Castle","version":"1.0","type":"link"}