{"product_id":"information-design-workbook-revised-and-updated-graphic-approaches-solutions-and-inspiration-30-case-studies-9781631598050","title":"Information Design Workbook, Revised and Updated: Graphic Approaches, Solutions, and Inspiration + 30 Case Studies","description":"\u003cb\u003e\u003ci\u003eInformation Design Workbook, Revised and Updated\u003c\/i\u003e takes a methodical, comprehensive, approach to conveying the fundamentals of effective, innovative information design.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e With loads of \u003cb\u003enew case studies\u003c\/b\u003e demonstrating the \u003cb\u003elatest approaches\u003c\/b\u003e, you'll learn about the \u003cb\u003ehistory\u003c\/b\u003e, \u003cb\u003etheory\u003c\/b\u003e, \u003cb\u003ecriticism\u003c\/b\u003e, \u003cb\u003etechnology and media\u003c\/b\u003e, \u003cb\u003eprocess\u003c\/b\u003e, \u003cb\u003emethod\u003c\/b\u003e, and \u003cb\u003epractice\u003c\/b\u003e of information design as well as learn how to \u003cb\u003ecreate visually compelling and meaningful graphics\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003e Opening with a brief history followed by an instructive \u003cb\u003ebreakdown of the discipline\u003c\/b\u003e, get an intimate understanding of the complexities of crafting information design\u003cb\u003e\u003c\/b\u003eto effectively improve communication both functionally and aesthetically. You'll learn \u003cb\u003eevery aspect of the discovery process\u003c\/b\u003e, including how to work within your client's business structure, create a project timeline, identify and prioritize possible audiences, construct a creative brief, and explore personas (user profiles) and scenarios. \u003cp\u003e\u003c\/p\u003e Then, explore best practices and get practical tips on \u003cb\u003ecreating planning documents\u003c\/b\u003e and \u003cb\u003etesting your design\u003c\/b\u003e. An overview of \u003cb\u003ekey design principles\u003c\/b\u003e--including color, type styling, structure, and graphic elements--shows you how to apply these basic tools to develop powerful information design solutions. \u003cp\u003e\u003c\/p\u003e A wide range of\u003cb\u003e case studies\u003c\/b\u003e from premier design firms around the world illustrate how all the complex considerations and techniques outlined in the first half of the book come into play. The author critiques and explains why each design is successful in terms of formal quality (Aesthetics) and function (How does it improve communication?). The case studies include cutting edge examples of \u003cb\u003eprinted matter\u003c\/b\u003e, \u003cb\u003einformation graphics\u003c\/b\u003e, \u003cb\u003einteractive experiences\u003c\/b\u003e, \u003cb\u003eenvironmental design\u003c\/b\u003e, as well as\u003cb\u003e experimental projects\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003e Using these principles and methods as a foundation and the real-world examples as a springboard, you can learn to execute well-crafted, functional, and aesthetically beautiful information design.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eWith a deep passion for information design, \u003cb\u003e Kim Baer\u003c\/b\u003e is principal of Los Angeles-based design studio KBDA. Consistently honored by major design competitions and publications, the firm's clients range from nonprofit organizations such as the Getty, the LA Phil, the National History Museum of Los Angeles and UCLA, to consumer-oriented companies, such as Nike and Hyatt. Kim has served on the national board of the AIGA (American Institute of Graphic Arts) and was awarded the organization's Fellow's Award for lifetime achievement.\u003cbr\u003e","brand":"Rockport Publishers","offers":[{"title":"Default Title","offer_id":50434478145810,"sku":"9781631598050","price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2396cb93-d905-4100-8f42-78868e345275.jpg?v=1729601880","url":"https:\/\/surprise-castle.myshopify.com\/products\/information-design-workbook-revised-and-updated-graphic-approaches-solutions-and-inspiration-30-case-studies-9781631598050","provider":"Surprise Castle","version":"1.0","type":"link"}