{"product_id":"influencer-marketing-for-dummies-9781119114093","title":"Influencer Marketing for Dummies","description":"\u003cb\u003eThe easy way to get 'in' with influencer marketing\u003c\/b\u003e \u003cp\u003eAre you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In \u003ci\u003eInfluencer Marketing For Dummies\u003c\/i\u003e, you'll find out how to market to those who rock social media--and, subsequently, grow your brand. \u003c\/p\u003e\u003cp\u003eInfluencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy \u003c\/p\u003e\u003cul\u003e \u003cli\u003eFind influencers: it's not just a numbers game or a 'who's who' of social media\u003c\/li\u003e \u003cli\u003eEngage with influencers once you've found them\u003c\/li\u003e \u003cli\u003eRecognize the best practices of influencer marketing and outreach\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, \u003ci\u003eInfluencer Marketing For Dummies\u003c\/i\u003e is the go-to guide you don't want to be without.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKristy Sammis\u003c\/b\u003e is Founder and Chief Innovation Officer of Clever Girls, an esteemed influencer marketing agency that connects top brands with influential women online. \u003cb\u003eCat Lincoln\u003c\/b\u003e is Founder and CEO of Clever Girls. Leveraging more than 20 years of Fortune 500 marketing experience, Cat has been a professional blogger and is an in-demand speaker, presenting on social media strategy and leadership. \u003cb\u003eStefania Pomponi\u003c\/b\u003e is Founder, President, and Chief Evangelist of Clever Girls. Stefania has been responsible for leading sales\/business development, inking key partnerships, and leading corporate communications and PR efforts.\u003cbr\u003e\u003c\/p\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":50332489318674,"sku":"9781119114093","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_7422212d-99ff-4e9a-baf5-37f0d9904b82.jpg?v=1727838673","url":"https:\/\/surprise-castle.myshopify.com\/products\/influencer-marketing-for-dummies-9781119114093","provider":"Surprise Castle","version":"1.0","type":"link"}