{"product_id":"influence-the-psychology-of-persuasion-9780062937650","title":"Influence: The Psychology of Persuasion","description":"\u003cp\u003e\u003cstrong\u003eThe foundational and wildly popular go-to resource for influence and persuasion--a renowned international bestseller, with over 5 million copies sold--now revised adding: new research, new insights, new examples, and online applications.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn the new edition of this highly acclaimed bestseller, Robert Cialdini--\u003cem\u003eNew York Times\u003c\/em\u003e bestselling author of \u003cem\u003ePre-Suasion\u003c\/em\u003e and the seminal expert in the fields of influence and persuasion--explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eYou'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader--and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCialdini's Principles of Persuasion: \u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eReciprocation\u003c\/li\u003e\n\u003cli\u003eCommitment and Consistency\u003c\/li\u003e\n\u003cli\u003eSocial Proof \u003c\/li\u003e\n\u003cli\u003eLiking \u003c\/li\u003e\n\u003cli\u003eAuthority\u003c\/li\u003e\n\u003cli\u003eScarcity\u003c\/li\u003e\n\u003cli\u003eUnity, the newest principle for this edition\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUnderstanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--including a three-year field study on what leads people to change--\u003cem\u003eInfluence \u003c\/em\u003eis a comprehensive guide to using these principles to move others in your direction.\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eCialdini, Robert B.:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003e\u003cstrong\u003eRobert B. Cialdini, PhD\u003c\/strong\u003e is an award-winning behavioral scientist and author. He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming and online corporate training.\u003c\/p\u003e\u003cp\u003eIn acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts \u0026amp; Sciences and the National Academy of Sciences. He has over 230 professional and scientific publications. Robert Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.\u003c\/p\u003e \u003cp\u003eDr. Cialdini is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any organization serious about increasing their effectiveness in sales, leadership, marketing, management and communication. He is a three-time \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author, with more than 5 million copies sold throughout the world. He is frequently referred to as the \"Godfather of Influence.\"\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":50582793191698,"sku":"9780062937650","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_de1422e9-c9a6-4be3-8d3c-fd37756c1356.jpg?v=1732023721","url":"https:\/\/surprise-castle.myshopify.com\/products\/influence-the-psychology-of-persuasion-9780062937650","provider":"Surprise Castle","version":"1.0","type":"link"}