{"product_id":"influence-people-powerful-everyday-opportunities-to-persuade-that-are-lasting-and-ethical-9781733178501","title":"Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical","description":"\u003cp\u003eWould understanding how people typically think and behave \u003cem\u003ebefore\u003c\/em\u003eyou engage in a difficult conversation, tough negotiation, or make a simple request be helpful? Of course. Brian Ahearn's new book, \u003cem\u003eInfluence PEOPLE, \u003c\/em\u003eexplores the science behind the influence process--what drives people to take the actions you want them to take, without manipulation or trickery. \u003c\/p\u003e\u003cp\u003eThroughout the book you'll learn how to influence PEOPLE, in the workplace, at home, and in social interactions. This book isn't about changing people's minds or simply convincing them what you want them to do is right. It's much more than that; it's about changing people's behavior. Positive thoughts, and even agreement from others, only go so far--and seldom lead to a change in behavior. This book will help you bridge the gap between good intentions and actions. \u003c\/p\u003e\u003cp\u003eWith more than 30 years of business experience and 15 years studying the influence process, Brian Ahearn shares with you the good, the bad and the ugly when it comes to moving people to action.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eTired of hearing prospective clients say they need to \"think it over\" when you make a proposal? \u003c\/li\u003e \u003cli\u003eEver leave a situation only to find yourself thinking, \"I should have said...\"? It does you little good to come up with the right word or phrase after the moment has passed. \u003c\/li\u003e \u003cli\u003eDoes trying to gain consensus with your co-workers or team bear a striking resemblance to herding cats?\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eHere's just a handful of thought-provoking things you'll learn: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow a major insurance company quickly recovered from a $700,000 mistake using Post It(TM) notes.\u003c\/li\u003e \u003cli\u003eWhy J.C. Penney's move to simplified pricing was a disaster \u003cem\u003edespite\u003c\/em\u003ebeing conceived by some very smart marketing executives. \u003c\/li\u003e \u003cli\u003eHow Bernie Madoff \"made off\" with our money. \u003c\/li\u003e \u003cli\u003eThe unrecognized power of saying thanks and responding properly to thanks.\u003c\/li\u003e \u003cli\u003eHow persuasion can help double your response rate at half the cost. \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOnly 20 people in the world hold the Cialdini Method Certified Trainer\u003csup\u003e(R) \u003c\/sup\u003edesignation and Brian Ahearn is one of the chosen few. He illustrates the \u003cstrong\u003epractical application \u003c\/strong\u003eof the principles of influence popularized by Robert Cialdini in his bestselling books \u003cem\u003eInfluence: Science and Practice\u003c\/em\u003e. \u003c\/p\u003e \u003cp\u003eAfter reading \u003cem\u003eInfluence PEOPLE\u003c\/em\u003e, Cialdini wrote: \"\u003cem\u003eInfluence PEOPLE \u003c\/em\u003eis a treasure trove of instructive and entertaining personal accounts, informative research results, and extraordinarily useful tips for becoming consistently more influential. It shouldn't be missed.\" \u003c\/p\u003e \u003cp\u003eDave Lakhani, author of \u003cem\u003ePersuasion: The Art of Getting What You Want \u003c\/em\u003eand \u003cem\u003eSubliminal Persuasion \u003c\/em\u003esaid: \"In \u003cem\u003eInfluence PEOPLE, \u003c\/em\u003eBrian breaks persuasion down into manageable and easy to use chunks that anyone can learn and apply. He takes an idea that can be as complex as you'd like to make it and helps you learn in a fun, easy style.\" \u003c\/p\u003e \u003cp\u003eDon't wait any longer  Get your copy of \u003cem\u003eInfluence PEOPLE \u003c\/em\u003etoday. You can start applying the strategies immediately and see how seemingly small adjustments to your communications can have outsized impact. It's all about seizing those Powerful Everyday Opportunities to Persuade that are Lasting and Ethical.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eAhearn, Brian:\u003c\/i\u003e\u003c\/b\u003e - \"\"You hit it out of the park! The last time I've seen such high marks was when we had Colin Powell as our keynote a few years ago!\" - Jim Hackbarth, President \u0026amp; CEO, Assurex Global Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. A dynamic international keynote speaker, trainer, coach and consultant, Brian specializes in applying the science of influence and persuasion in everyday situations. He is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer(R) designation. This specialization in the psychology of persuasion was earned directly from Robert B. Cialdini, Ph.D. - the most cited living social psychologist in the world on the science of ethical persuasion. Brian is one of only a handful of people certified to lead the Moment Maker Workshop, which is based on Robert Cialdini's New York Times bestselling book Pre-suasion. Brian's passion is to help you achieve greater professional success and enjoy more personal happiness. He does this by teaching you how to ethically move others to action using the science of persuasion. Always looking to perfect his presentation skills, Brian regularly does improv comedy and some occasional acting. This enables him to have fast-paced, lively and engaging presentations. When Brian isn't busy influencing he enjoys physical activity and travel. In his younger days he was a competitive powerlifter and bodybuilder. When he decided to put the weights down, he took up long-distance running, twice qualifying for and competing in the historic Boston Marathon. An avid martial artist, he is a 2nd degree black belt in Taekwondo. A Scotch lover, to celebrate their 30th anniversary he and his wife Jane spent three weeks in Scotland and Ireland. Brian and Jane have one daughter, Abigail, who is studying to be an American Sign Language (ASL) interpreter\"","brand":"Influence People, LLC","offers":[{"title":"Default Title","offer_id":50525272965394,"sku":"9781733178501","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_3d03348b-d173-47db-9988-4fa154d74dbe.jpg?v=1731211702","url":"https:\/\/surprise-castle.myshopify.com\/products\/influence-people-powerful-everyday-opportunities-to-persuade-that-are-lasting-and-ethical-9781733178501","provider":"Surprise Castle","version":"1.0","type":"link"}