{"product_id":"in-search-of-the-perfect-peach-why-flavour-holds-the-answer-to-fixing-our-food-system-9781915294296","title":"In Search of the Perfect Peach: Why Flavour Holds the Answer to Fixing Our Food System","description":"\u003cp\u003e\u003cstrong\u003eWITH A FOREWORD FROM TIM SPECTOR, author of \u003cem\u003eThe Diet Myth\u003c\/em\u003e, \u003cem\u003eSpoon-Fed\u003c\/em\u003e and \u003cem\u003eFood for Life\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eNamed BBC Radio 4's \u003cem\u003eThe Food Programme\u003c\/em\u003e Book of the Year, chosen by Dan Saladino\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\"Fubini takes readers on a tour--from tomato growers in Italy to flower farmers in Cornwall to citrus groves in California . . . [and] makes a compelling case for strengthening the connections between consumers and farmers.\"\u003cem\u003e--Civil Eats\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\"A pioneering approach.\"--Anna Jones, cook and bestselling author of \u003cem\u003eEasy Wins\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eLet flavour guide our food choices - and lead us to a better food future. \u003cem\u003eIn Search of the Perfect Peach\u003c\/em\u003e shows us how this simple desire can bring about a healthier, tastier and brighter future for our food, the people who produce it and the soil it grows in.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThat first bite of a perfectly ripe peach can be truly transformative - a joyful moment that will stay with you forever. For Franco Fubini, founder and CEO of Natoora, this encounter also leads him to realise that flavour is not simply a fleeting, visceral experience but a window into the farmer, a connection to our natural environment and a taste test for our food system.\u003c\/p\u003e \u003cp\u003eWhat makes a great-tasting tomato? Why is scarring on a greengage a good sign? Does 'eating local' narrow our priorities to the exclusion of others? \u003cstrong\u003e\u003cem\u003eIn Search of the Perfect Peach\u003c\/em\u003e\u003c\/strong\u003e follows Franco as he navigates the food system in pursuit of this elusive element. As he takes us from Sicily's citrus groves to the streets of Mexico City, he shows how we have allowed the wider industry to compromise on more than just flavour.\u003c\/p\u003e \u003cp\u003eFranco's search for the Greta peach culminates in his own clarity and conviction: by looking to flavour, we can unpick the industrialisation of our food production, restore nutrition and seasonal diversity to our plates and the craft of growing back to our landscapes. And, above all, we can find that perfect peach every summer.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\"This exciting and important book now brings Natoora and all its ingredients not just to restaurants like ours but ... to everyone's home.\"--Ruth Rogers, chef and co-founder of The River Cafe\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\"An incredible read for those who love food and care about its future. \u003cem\u003eIn Search of the Perfect Peach\u003c\/em\u003e is both a love story and technical guide.\"--Kyle Connaughton, chef and owner of SingleThread Farm, Restaurant and Inn\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\"By valuing and reclaiming flavour, Franco argues that we can transform the system and also enrich our relationship with food. Essential reading.\"--Dan Saladino, journalist, broadcaster and author of \u003cem\u003eEating to Extinction\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eFranco Fubini\u003c\/strong\u003e is at the forefront of a fundamental revolution in the way we all eat. Founder and CEO of Natoora, his unique approach to seasonality and sourcing has been raising the bar on flavour for 20 years and is actively shaping the way both top chefs and consumers cook and understand food in London, Paris, Milan, Copenhagen, Malmo, New York, LA, Miami and Melbourne.\u003c\/p\u003e \u003cp\u003eDriven by his belief that by engaging people with the real flavour of fruit and vegetables, we can collectively transform the way that food is being farmed and supplied, Franco has built a resilient supply chain founded on flavour, transparency and direct relationships. A professor of Sustainability Management at Columbia University in NYC, Franco is also a judge for the Food Planet Prize, the largest environmental prize in the world focused on food systems solutions.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eTim Spector\u003c\/strong\u003e, MD, is Professor of Epidemiology at King's College London. He is the bestselling author of \u003cem\u003eThe Diet Myth\u003c\/em\u003e, \u003cem\u003eSpoon-Fed \u003c\/em\u003eand \u003cem\u003eFood for Life\u003c\/em\u003e and scientific co-founder of ZOE, the nutrition science company. With a focus on cutting-edge science and honoured with an OBE for his impactful work in fighting Covid-19, Tim stands at the forefront of his field. The original pioneer of microbiome research, he is among the top 100 most cited scientists in the world.\u003c\/p\u003e\u003cbr\u003e","brand":"Chelsea Green Publishing UK","offers":[{"title":"Default Title","offer_id":50894630715666,"sku":"9781915294296","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_32405c1c-4e2c-4a3c-9993-2c6639601461.jpg?v=1738256044","url":"https:\/\/surprise-castle.myshopify.com\/products\/in-search-of-the-perfect-peach-why-flavour-holds-the-answer-to-fixing-our-food-system-9781915294296","provider":"Surprise Castle","version":"1.0","type":"link"}