{"product_id":"improve-your-global-business-english-the-essential-toolkit-for-writing-and-communicating-across-borders-9780749466138","title":"Improve Your Global Business English: The Essential Toolkit for Writing and Communicating Across Borders","description":"\u003cp\u003eIn a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization.\u003cbr\u003eEnglish can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. \u003cb\u003e\u003ci\u003eImprove Your Global Business English\u003c\/i\u003e\u003c\/b\u003e creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eVery readable and hugely instructive, \u003cb\u003e\u003ci\u003eImprove Your Global Business English\u003c\/i\u003e\u003c\/b\u003e provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can enhance your reputation as a truly global, modern player in today's marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, \u003cb\u003e\u003ci\u003eImprove Your Global Business English\u003c\/i\u003e\u003c\/b\u003e gives you the background you need. \u003cp\u003e\u003c\/p\u003eOnline supporting resources for this book include supplementary video, self-test questions and answers, templates and a case study on going global\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eFiona Talbot\u003c\/b\u003e runs TQI Word Power Skills, a Business Writing Skills consultancy. In addition to writing articles for \u003ci\u003ePersonnel Today\u003c\/i\u003e, British Airways and CCF magazine, she is the author of the \u003ci\u003eBetter Business English\u003c\/i\u003e series, published by Kogan Page. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eSudakshina Bhattarcharjee\u003c\/b\u003e is a lecturer at the Institute of Leadership in Kolkata, where she teaches journalism and mass communications for both undergraduate and postgraduate courses. Previous posts include Lecturing for Kingston College of Further Education and The London College. She lives both in India and the UK. www.sudakshinakina.com\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50872781340946,"sku":"9780749466138","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_eaf538d1-e525-4e2e-b851-073cb2c5a4c6.jpg?v=1737910098","url":"https:\/\/surprise-castle.myshopify.com\/products\/improve-your-global-business-english-the-essential-toolkit-for-writing-and-communicating-across-borders-9780749466138","provider":"Surprise Castle","version":"1.0","type":"link"}