{"product_id":"impossible-to-ignore-creating-memorable-content-to-influence-decisions-9781259584138","title":"Impossible to Ignore: Creating Memorable Content to Influence Decisions","description":"\u003cp\u003e\u003cstrong\u003eA groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAudiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they'll remember? How will you stay on their minds long enough to spark the action you need? \u003c\/p\u003e\u003cp\u003eMany experts have offered techniques on how to improve your own memory, but not how to influence \u003cem\u003eother\u003c\/em\u003e people's memory--and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In \u003cem\u003eImpossible to Ignore\u003c\/em\u003e, she shows you how to execute a proven three-step plan for persuasion: \u003c\/p\u003e\u003cp\u003e1. Create cues that attract attention and connect with your audience's needs \u003cbr\u003e2. Use memory-influencing variables to control what your audience remembers\u003cbr\u003e3. Turn today's intentions into tomorrow's actions\u003c\/p\u003e\u003cp\u003eThis practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you're giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people's hearts, stays in their heads, and influences their decisions. It's not just memorable--it's \u003cem\u003eImpossible to Ignore\u003c\/em\u003e.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cstrong\u003eCarmen Simon, PhD, \u003c\/strong\u003e is changing how the world communicates. A cognitive scientist, she has helped America's most visible brands craft memorable messages by focusing on how the brain works. Carmen is the cofounder of Rexi Media, a presentation design and training company. She holds doctorates in both instructional technology and cognitive psychology, and is a recognized expert in presentation design, delivery, and audience engagement. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50577587699986,"sku":"9781259584138","price":25.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8e9762f3-3398-49ba-902d-69d1e3b44ee3.jpg?v=1731997217","url":"https:\/\/surprise-castle.myshopify.com\/products\/impossible-to-ignore-creating-memorable-content-to-influence-decisions-9781259584138","provider":"Surprise Castle","version":"1.0","type":"link"}