{"product_id":"implementing-value-pricing-9780470584613","title":"Implementing Value Pricing","description":"\"The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws. This new book demonstrates there is a superior model to price for professional services, a business model change from \"We sell time,\" to \"We sell intellectual Capital.\" Focused on the art of pricing commensurate with external value created, this volume uniquely views value as seen through the eyes of the customer. This is an essential resource for professionals in the accounting, law, IT, advertising, consulting, architectural, actuarial, and engineering fields.\"--\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eRONALD J. BAKER\u003c\/b\u003e is the author of \u003ci\u003eProfessional's Guide to Value Pricing, \u003c\/i\u003e \u003ci\u003eSixth Edition\u003c\/i\u003e, \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eFirm of the Future\u003c\/i\u003e, \u003ci\u003ePricing on Purpose\u003c\/i\u003e, \u003ci\u003eMeasure What Matters to Customers\u003c\/i\u003e, and \u003ci\u003eMind Over Matter\u003c\/i\u003e. He is founder of VeraSage Institute, the leading think tank dedicated to teaching value pricing to professionals around the world.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50527046009106,"sku":"9780470584613","price":91.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_6056c001-adfb-4898-9ddb-b5a0e05214af.jpg?v=1731290442","url":"https:\/\/surprise-castle.myshopify.com\/products\/implementing-value-pricing-9780470584613","provider":"Surprise Castle","version":"1.0","type":"link"}