{"product_id":"implementing-key-account-management-designing-customer-centric-processes-for-mutual-growth-9780749482756","title":"Implementing Key Account Management: Designing Customer-Centric Processes for Mutual Growth","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eImplementing\u003c\/i\u003e\u003c\/b\u003e \u003cb\u003e\u003ci\u003eKey Account Management\u003c\/i\u003e\u003c\/b\u003e is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBringing together the experiences of leading experts within this field, \u003ci\u003e\u003cb\u003eImplementing Key Account Management \u003c\/b\u003e\u003c\/i\u003edraws on two decades of research and best practice from Cranfield University School of Management, one of the foremost centres for researcher and thought leadership in KAM. Between them, the authors have designed and delivered programmes globally for clients such as Rolls-Royce, Unilever, Vodafone, The Economist and many more. Rigorously researched, well-grounded and practical, this book is - quite simply - the definitive, go-to resource for implementing key account management programmes.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eJavier Marcos\u003c\/b\u003e has designed and delivered programmes globally for clients such as Barclays, Cap Gemini, GKN Aerospace, Rolls-Royce and Unilever. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eMark Davies\u003c\/b\u003e acts as Visiting Fellow for Cranfield School of Management and facilitates the Cranfield KAM Best Practice Research Club. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eRodrigo Guesalaga \u003c\/b\u003eis Senior Lecturer at Cranfield School of Management, Associate Professor at Pontificia Universidad Cat?lica de Chile, and Visiting Professor at Vlerick Business School. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eSue Holt \u003c\/b\u003eis Director of the Cranfield School of Management's flagship Open Programme on KAM.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":51183233040658,"sku":"9780749482756","price":46.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_47beb173-6e2e-43d3-9209-582948712212.jpg?v=1744458981","url":"https:\/\/surprise-castle.myshopify.com\/products\/implementing-key-account-management-designing-customer-centric-processes-for-mutual-growth-9780749482756","provider":"Surprise Castle","version":"1.0","type":"link"}