{"product_id":"immersion-the-science-of-the-extraordinary-and-the-source-of-happiness-9781544531953","title":"Immersion: The Science of the Extraordinary and the Source of Happiness","description":"\u003cp\u003eNo one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eExperience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there's a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfold. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCreating the extraordinary used to be extraordinarily hard. Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary. Based on twenty years of neuroscience research from his lab and innumerable client applications, \u003cstrong\u003eDr. Paul J. Zak\u003c\/strong\u003e explains why brains crave the extraordinary. Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eYou can guess if your experience will be extraordinary-or you can apply the insights from Immersion to ensure it is.\u003c\/p\u003e\u003cbr\u003e","brand":"Lioncrest Publishing","offers":[{"title":"Default Title","offer_id":50727147602194,"sku":"9781544531953","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_12cc3641-2f17-43eb-8e30-4279cfe75c91.jpg?v=1734894028","url":"https:\/\/surprise-castle.myshopify.com\/products\/immersion-the-science-of-the-extraordinary-and-the-source-of-happiness-9781544531953","provider":"Surprise Castle","version":"1.0","type":"link"}