{"product_id":"imagine-reading-this-book-how-mental-pictures-influence-your-decisions-9781733978958","title":"Imagine Reading This Book: How Mental Pictures Influence Your Decisions","description":"\u003cp\u003eYou just asked yourself: \u003cem\u003eHmm, should I read the description for this book? \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAnd...here you are...reading the description. So, how did you make this decision? How do you make \u003cem\u003eany\u003c\/em\u003e decision? \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book reveals the answer: Mental pictures. Before you make a decision, you imagine the outcome. If this image feels vivid and pleasant, then you proceed with it. Using this knowledge, you can influence decisions by tweaking those mental pictures. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eImagine Reading This Book\u003c\/em\u003e exposes a fascinating quirk of the human mind, while offering practical (and unusual) techniques to influence any decision in life and business.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eKolenda, Nick:\u003c\/i\u003e\u003c\/b\u003e - Nick Kolenda is a writer in psychology. He studies human behavior, transforming academic research into a captivating style that is concise and humorous. His books include Methods of Persuasion, The Tangled Mind, and Imagine Reading This Book.","brand":"Kolenda Group LLC","offers":[{"title":"Default Title","offer_id":50378245275922,"sku":"9781733978958","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8cdad144-dcd0-4d63-b354-f4993fb747a4.jpg?v=1728644058","url":"https:\/\/surprise-castle.myshopify.com\/products\/imagine-reading-this-book-how-mental-pictures-influence-your-decisions-9781733978958","provider":"Surprise Castle","version":"1.0","type":"link"}