{"product_id":"im-afraid-debbie-from-marketing-has-left-for-the-day-how-to-use-behavioral-design-to-create-change-in-the-real-world-9781786278951","title":"I'm Afraid Debbie from Marketing Has Left for the Day: How to Use Behavioral Design to Create Change in the Real World","description":"\u003cb\u003eHow to Use Behavioral Design to Create Change in the Real World\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn this ground-breaking book, author Morten M nster presents a set of rules that individuals and companies can follow to bring about \u003ci\u003e\u003cb\u003enecessary change\u003c\/b\u003e\u003c\/i\u003e. \u003cp\u003e\u003c\/p\u003eUsing \u003cb\u003ebehavioral design\u003c\/b\u003e and an accessible \u003cb\u003efour-step method\u003c\/b\u003e, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. \u003cp\u003e\u003c\/p\u003eBy examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eMorten Münster is an adviser in behavioral design. Among his clients are Adidas, Hyper Island, Danske Bank, NATO, Leo Pharma, and several public institutions. He writes regularly about management and strategy in financial newspapers.\u003cbr\u003e","brand":"Laurence King","offers":[{"title":"Default Title","offer_id":50441265381650,"sku":"9781786278951","price":12.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_be6d9aed-9620-42e4-a022-0b746f10117f.jpg?v=1729664735","url":"https:\/\/surprise-castle.myshopify.com\/products\/im-afraid-debbie-from-marketing-has-left-for-the-day-how-to-use-behavioral-design-to-create-change-in-the-real-world-9781786278951","provider":"Surprise Castle","version":"1.0","type":"link"}