{"product_id":"igen-why-todays-super-connected-kids-are-growing-up-less-rebellious-more-tolerant-less-happy-and-completely-unprepared-9781501152016","title":"iGen: Why Today's Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy--And Completely Unprepared","description":"\u003cb\u003eAs seen in \u003ci\u003eTime\u003c\/i\u003e, \u003ci\u003eUSA TODAY\u003c\/i\u003e, \u003ci\u003eThe Atlantic\u003c\/i\u003e, \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e, and on \u003ci\u003eCBS This Morning\u003c\/i\u003e, BBC, PBS, CNN, and NPR, \u003ci\u003eiGen \u003c\/i\u003eis crucial reading to understand how the children, teens, and young adults born in the mid-1990s and later are vastly different from their Millennial predecessors, and from any other generation.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eWith generational divides wider than ever, parents, educators, and employers have an urgent need to understand today's rising generation of teens and young adults. \u003cp\u003e\u003c\/p\u003eBorn in the mid-1990s up to the mid-2000s, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person--perhaps contributing to their unprecedented levels of anxiety, depression, and loneliness. \u003cp\u003e\u003c\/p\u003eBut technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. \u003cp\u003e\u003c\/p\u003eWith the first members of iGen just graduating from college, we all need to understand them: friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation--and the world.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eJean M. Twenge, PhD, a professor of psychology at San Diego State University, is the author of more than a hundred scientific publications and several books based on her research, including \u003ci\u003eGenerations\u003c\/i\u003e, \u003ci\u003eiGen\u003c\/i\u003e, and \u003ci\u003eGeneration Me\u003c\/i\u003e. Her research has been covered in \u003ci\u003eTime\u003c\/i\u003e, \u003ci\u003eThe Atlantic, \u003c\/i\u003e \u003ci\u003eNewsweek\u003c\/i\u003e, \u003ci\u003eThe New York Times\u003c\/i\u003e, \u003ci\u003eUSA TODAY\u003c\/i\u003e, and \u003ci\u003eThe Washington Post\u003c\/i\u003e. She has also been featured on \u003ci\u003eToday\u003c\/i\u003e, \u003ci\u003eGood Morning America\u003c\/i\u003e, \u003ci\u003eFox and Friends\u003c\/i\u003e, CBS \u003ci\u003eThis Morning\u003c\/i\u003e, and NPR. She lives in San Diego with her husband and three daughters\u003cbr\u003e","brand":"Atria Books","offers":[{"title":"Default Title","offer_id":50615128719634,"sku":"9781501152016","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_29fa2ca1-8bc5-42c8-a4cb-bd58c674bc8c.jpg?v=1732475837","url":"https:\/\/surprise-castle.myshopify.com\/products\/igen-why-todays-super-connected-kids-are-growing-up-less-rebellious-more-tolerant-less-happy-and-completely-unprepared-9781501152016","provider":"Surprise Castle","version":"1.0","type":"link"}