{"product_id":"if-then-how-the-simulmatics-corporation-invented-the-future-9781324091127","title":"If Then: How the Simulmatics Corporation Invented the Future","description":"The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk--or so argues Jill Lepore, distinguished Harvard historian and \u003cem\u003eNew Yorker\u003c\/em\u003e staff writer, in this \"hilarious, scathing, and sobering\" (David Runciman) account of the origins of predictive analytics and behavioral data science.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eLepore, Jill:\u003c\/i\u003e\u003c\/b\u003e - \u003cstrong\u003eJill Lepore\u003c\/strong\u003e is the David Woods Kemper '41 Professor of American History at Harvard University and is also a staff writer at \u003cem\u003eThe New Yorker\u003c\/em\u003e. A two-time Pulitzer Prize finalist, her many books include the international bestseller \u003cem\u003eThese Truths\u003c\/em\u003e and \u003cem\u003eThis America\u003c\/em\u003e.","brand":"Liveright Publishing Corporation","offers":[{"title":"Default Title","offer_id":50626659123474,"sku":"9781324091127","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b68ca0ca-3be3-4ec4-9f17-a0d29c631156.jpg?v=1732664775","url":"https:\/\/surprise-castle.myshopify.com\/products\/if-then-how-the-simulmatics-corporation-invented-the-future-9781324091127","provider":"Surprise Castle","version":"1.0","type":"link"}