{"product_id":"identity-designed-the-definitive-guide-to-visual-branding-9781631595943","title":"Identity Designed: The Definitive Guide to Visual Branding","description":"\u003cp\u003e\u003cb\u003eIdeal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, \u003ci\u003eIdentity Designed \u003c\/i\u003eis the definitive guide to visual branding.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Written \u003cb\u003eby best-selling writer and renowned designer David Airey\u003c\/b\u003e, \u003ci\u003eIdentity Designed \u003c\/i\u003eformalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber \u003cb\u003eprojects from a variety of the world's most talented design studios\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003e You'll see the \u003cb\u003ehistory and importance of branding\u003c\/b\u003e, a contemporary assessment of \u003cb\u003ebest practices\u003c\/b\u003e, and how there's always more than one way to \u003cb\u003eexceed client expectations\u003c\/b\u003e. You'll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. \u003cp\u003e\u003c\/p\u003e The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eIdentity Designed\u003c\/i\u003e is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how \u003cb\u003egood design is good business\u003c\/b\u003e.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eDesigner of enduring logos and visual identities, \u003cb\u003eDavid Airey\u003c\/b\u003e runs an independent graphic design studio in Northern Ireland, collaborating with clients worldwide to grow their businesses through distinctive, meaningful, and emotive design.\u003c\/p\u003e\u003cp\u003eThe pages of his design websites -- Logo Design Love \u0026amp; Identity Designed -- are visited millions of times each year, compelling David to write their accompanying books. The first, Logo Design Love, is available in thirteen languages, an expanded second edition, and is included on the reading lists of design courses around the world. The second, Identity Designed, is, in the words of Adobe's principal designer, Khoi Vinh, \"not just a beautifully designed book, but also beautiful in its depth and detail about the identity design process.\"\u003c\/p\u003e\u003cbr\u003e","brand":"Rockport Publishers","offers":[{"title":"Default Title","offer_id":50671015723282,"sku":"9781631595943","price":32.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_fbac49e0-67df-4f36-be5a-d68eea11eede.jpg?v=1733792799","url":"https:\/\/surprise-castle.myshopify.com\/products\/identity-designed-the-definitive-guide-to-visual-branding-9781631595943","provider":"Surprise Castle","version":"1.0","type":"link"}