{"product_id":"i-think-i-need-marketing-the-knowledge-you-need-to-build-and-manage-a-successful-marketing-program-9780578168616","title":"I Think I Need Marketing: The Knowledge You Need to Build and Manage a Successful Marketing Program","description":"Are you searching for new buyers? Building a brand? Growing a business? It's time for I Think I Need Marketing. A comprehensive resource anyone in business will find useful, regardless of industry, location, or size, I Think I Need Marketing pulls the curtain back on one of the business world's most confusing yet necessary components: marketing. Author Bonnie Taylor's easily understood narrative and common sense approach foregoes budget-wasting gimmicks and instead focuses on the steps and tools needed to build a successful-and profitable-marketing program. By breaking marketing into easily grasped nuts and bolts supported by full color illustrations and real-world examples, I Think I Need Marketing leads readers through the process of creating a custom program destined for business growth. Enhanced with helpful tips and definitions, I Think I Need Marketing demystifies marketing with an accessible narrative about: - Creating an actionable marketing strategy that achieves business goals - Developing a winning brand and branding throughout a business - Choosing the right mix from traditional and digital marketing options - Setting budgets and saving money in marketing - Using research effectively and efficiently - Hiring and successfully working with outside consultants - Evaluating and capitalizing on results\u003cbr\u003e","brand":"I Think I Need, LLC","offers":[{"title":"Default Title","offer_id":50412690342162,"sku":"9780578168616","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_4a404bf2-1a17-4ae0-8298-d048025e85c3.jpg?v=1729322228","url":"https:\/\/surprise-castle.myshopify.com\/products\/i-think-i-need-marketing-the-knowledge-you-need-to-build-and-manage-a-successful-marketing-program-9780578168616","provider":"Surprise Castle","version":"1.0","type":"link"}