{"product_id":"i-cant-believe-i-lived-the-whole-thing-a-memoir-from-the-golden-age-of-advertising-9780692081228","title":"I Can't Believe I Lived the Whole Thing: A Memoir From the Golden Age of Advertising","description":"His famous Alka Seltzer TV commercials had the whole world saying, \"I can't believe I ate the whole thing\" and \"Try it, you'll like it.\" \u003cp\u003e\u003c\/p\u003eIn this fun, fast-paced, and often hilarious memoir, Howie Cohen gives us a front row seat to those amazing revolutionary times: how pot and the pill opened the doors (and everything else) to sexual and creative freedom; the creative takeover by mensch-y Jewish copywriters and macho Italian art directors; the disruption of ad campaigns like \"the dumb shoe\" and \"the exploding clown\"; the madness of Hollywood movie moguls; the sacrifices, the struggles, the wins and the losses. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eI Can't Believe I Lived the Whole Thing\u003c\/i\u003e chronicles Howie's personal journey from The Bronx to the Clio Hall of Fame in an era that changed the look and the language of American pop culture.\u003cbr\u003e","brand":"Howie Cohen","offers":[{"title":"Default Title","offer_id":50379327176978,"sku":"9780692081228","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_ed2d9af6-fd88-430b-9ee8-acc3eeddba22.jpg?v=1728660164","url":"https:\/\/surprise-castle.myshopify.com\/products\/i-cant-believe-i-lived-the-whole-thing-a-memoir-from-the-golden-age-of-advertising-9780692081228","provider":"Surprise Castle","version":"1.0","type":"link"}