{"product_id":"humanizing-b2b-the-new-truth-in-marketing-that-will-transform-your-brand-and-your-sales-9781788602518","title":"Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales","description":"\u003cp\u003eIf you want to move products, you need to move people. And if you want to move people, you need to move minds.\u003c\/p\u003e\u003cp\u003eThis is what modern B2B marketing is all about.\u003c\/p\u003e\u003cp\u003eIt's time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth.\u003c\/p\u003e\u003cp\u003eThere is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant.\u003c\/p\u003e\u003cp\u003eThis book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today's demanding world.\u003c\/p\u003e\u003cp\u003ePAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling.\u003c\/p\u003e\u003cp\u003eJAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003ePaul Cash \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003eis a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing.\u003c\/i\u003e\u003ci\u003eRecognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003eJames Trezona\u003c\/b\u003e is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business. \u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"Practical Inspiration Publishing","offers":[{"title":"Default Title","offer_id":50627186229522,"sku":"9781788602518","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b52f6b4e-a891-4d4d-ad44-283e056cfb98.jpg?v=1732672193","url":"https:\/\/surprise-castle.myshopify.com\/products\/humanizing-b2b-the-new-truth-in-marketing-that-will-transform-your-brand-and-your-sales-9781788602518","provider":"Surprise Castle","version":"1.0","type":"link"}