{"product_id":"human-centered-marketing-how-to-connect-with-audiences-in-the-age-of-ai-9781398619401","title":"Human-Centered Marketing: How to Connect with Audiences in the Age of AI","description":"\u003cp\u003e\u003cb\u003eWINNER: \u003c\/b\u003e\u003ci\u003eAmerican Book Fest Best Book Awards 2025 - Business: Marketing \u0026amp; Advertising\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eDISTINGUISHED FAVORITE: \u003c\/b\u003e\u003ci\u003eNYC Big Book Award 2025 - Marketing \u0026amp; Public Relations\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eHow can marketers rebuild trust in a crowded, data-driven world?\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eHuman-Centered Marketing\u003c\/i\u003e \u003c\/b\u003eis a practical guide for mid- to senior-level marketers who want to design strategies that connect with real people, not just metrics. Written for professionals ready to evolve their approach, it introduces three proven frameworks to help you find, engage, and convert audiences with authenticity and impact. \u003cp\u003e\u003c\/p\u003eDrawing on examples from brands including Adobe, HubSpot, and Edelman, this book shows you how to shift from linear funnels to dynamic, community-driven journeys, optimize your social strategy to go beyond conversation, and position yourself and your brand as a trusted industry voice. \u003cp\u003e\u003c\/p\u003eYou'll learn how to: \u003cbr\u003e- Apply frameworks to build trust and drive measurable growth\u003cbr\u003e- Map audience journeys that behave like playgrounds, not pipelines\u003cbr\u003e- Evolve social strategies to nurture engaged, self-sustaining communities\u003cbr\u003e- Develop thought leadership that shapes brand perception and loyalty \u003cp\u003e\u003c\/p\u003eWith detailed chapters, actionable tools, and field-tested examples, \u003cb\u003e\u003ci\u003eHuman-Centered Marketing\u003c\/i\u003e\u003c\/b\u003e equips you to implement strategies that resonate in today's complex, fast-changing environment, while strengthening your career impact. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThemes include: \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e strategy, principles, audience engagement, trust building, social media optimization, community leadership\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAshley Faus \u003c\/b\u003eis Head of Lifecycle Marketing, Portfolio at Atlassian. Based in San Francisco, CA, her work has been featured in TIME, Forbes, Content Marketing Institute and The Journal of Brand Strategy. As a speaker she's shared insights with audiences at conferences including DigiMarCon, Digital Summit, INBOUND and MarketingProfs B2B Forum. She has been awarded as one of the Top 100 Product Marketing Mentors 2024, 50 Top B2B Marketing Influencers, Experts and Speakers to Follow 2022 and 2023 and 50 Marchitects to Follow 2022.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":51985413800210,"sku":"9781398619401","price":130.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_7955ee65-a9ac-4000-a1c0-05597853979a.jpg?v=1769533945","url":"https:\/\/surprise-castle.myshopify.com\/products\/human-centered-marketing-how-to-connect-with-audiences-in-the-age-of-ai-9781398619401","provider":"Surprise Castle","version":"1.0","type":"link"}