{"product_id":"human-capital-investment-strategy-six-steps-to-cultivate-potential-and-yield-competitive-advantage-9798891387256","title":"Human Capital Investment Strategy: Six Steps to Cultivate Potential and Yield Competitive Advantage","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eWhat if your workforce was your highest-performing asset?\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eFor decades, CEOs have treated financial capital with rigor, discipline, and foresight. But when it comes to human capital--the engine of innovation, execution, and growth--most organizations still rely on legacy mindsets and guesswork.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eThis blind spot is costing organizations their competitive edge.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eWritten by Dr. Cynthia Bentzen-Mercer, executive strategist on human capital potentiality, \u003cem\u003eHuman Capital Investment Strategy \u003c\/em\u003ereframes talent as an appreciating asset--one that can be analyzed, optimized, and deployed for maximum return. Intensely researched, the book introduces a practical, six-step framework for optimizing your workforce portfolio with the same rigor applied to financial assets.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eInside, you'll learn how to: \u003c\/p\u003e\u003cbr\u003e\u003cul\u003e \u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eApply investment principles--like risk stratification, portfolio balancing, and forecasting--to workforce planning\u003c\/p\u003e\n\u003cbr\u003e \u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eReallocate workforce investments to drive innovation, efficiency, and enterprise value\u003c\/p\u003e\n\u003cbr\u003e \u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eBuild a culture where top talent \u003cem\u003echooses\u003c\/em\u003e to stay and grow\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cp\u003eIf you want to outperform your competitors, your human capital strategy can't be an afterthought. As market conditions evolve and workforce expectations rise, companies that fail to invest intentionally in talent will struggle to attract, retain, and develop the capabilities required to win.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eHCIS is where empirical science meets human possibility--equipping leaders to make data-informed decisions while honoring the calling to lead with empathy, integrity, and vision.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eBoth a whip-smart call to action and strategic playbook, \u003cem\u003eHuman Capital Investment Strategy \u003c\/em\u003echanges the game and redefines the rules for success.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eBentzen-Mercer, Cynthia:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eDr. Cynthia Bentzen-Mercer is a distinguished talent and organizational development strategist with over three decades of international executive leadership experience across multiple industries and is the founder of Bentzen Performance Partners and co-founder of The Zeal of the Heel. Dr. Cynthia's expertise centers on her ability to actualize human potential, which was also detailed in her \u003cem\u003eUSA Today\u003c\/em\u003e bestselling book, \u003cem\u003eNow, Near, Next: A Practical Guide for Mid-Career Women to Move from Professional Serendipity to Intentional Advancement.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eDr. Cynthia has a PhD in social psychology, an MBA, is a Board Certified Coach (BCC), and holds a Senior Professional Human Resources (SPHR) designation. Her work with organizations such as Hai Hospitality, National Beer Wholesalers Association, Athena Health, Marriott, Del Papa Distributing, the Sheehan Family Companies, and the Centers for Disease Control and Prevention (CDC) spans a range of services, including keynote presentations, C-suite executive coaching, and human capital consulting worldwide.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eHer unique approach to maximizing human performance has been featured in \u003cem\u003eImproving HR\u003c\/em\u003e and Heather McGowan's \u003cem\u003eThe Empathy Advantage; \u003c\/em\u003eon \u003cem\u003eThe Seismic Shift\u003c\/em\u003e with Michelle Johnston, \u003cem\u003eThis Is Women's Work, \u003c\/em\u003eNicole Kalel, \u003cem\u003eThe Chris Voss Show, \u003c\/em\u003eand numerous news outlets; and in the e-Missourian, The Business Journals, The Labor Tribune, St. Louis Public Radio and Catholic Health Association of the US publications. \u003c\/p\u003e\u003cbr\u003e\u003cp\u003eHer contributions have earned her recognition, including being featured in Ingram's \"50 Missourians You Should Know,\" Becker's \"143 Women Leaders of Hospital and Health Systems to Know,\" a St. Louis YWCA \"Leader of Distinction,\" one of St. Louis's \"Most Influential Businesswomen,\" and a 2024 recipient of \"Women We Admire.\"\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eBlending her professional and philanthropic passions, Dr. Cynthia lends her time, talent, and treasure to organizations that focus on liberating those who are poor, underserved, or marginalized, including Dreams to Reality and AbleLight. \u003c\/p\u003e","brand":"Amplify Publishing","offers":[{"title":"Default Title","offer_id":52160110035218,"sku":"9798891387256","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_6663a014-3713-4497-84e7-ee46b8e7863a.jpg?v=1775036769","url":"https:\/\/surprise-castle.myshopify.com\/products\/human-capital-investment-strategy-six-steps-to-cultivate-potential-and-yield-competitive-advantage-9798891387256","provider":"Surprise Castle","version":"1.0","type":"link"}