{"product_id":"how-to-write-successful-fundraising-appeals-9781118543665","title":"How to Write Successful Fundraising Appeals","description":"Revised edition of the author's How to write successful fundraising letters, 2nd ed.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eMal Warwick\u003c\/b\u003e, consultant, author, and public speaker, is the founder and chair of Mal Warwick Donordigital. Warwick has written or edited many books including \u003ci\u003eFundraising When Money is Tight, Revolution in the Mailbox, The Five Strategies for Fundraising Success, \u003c\/i\u003eand\u003ci\u003e Fundraising on the Internet\u003c\/i\u003e. Find more information on Mal and his books at www.malwarwick.com and www.josseybass.com\/go\/warwick\u003c\/p\u003e \u003cp\u003e\u003cb\u003eEric Overman\u003c\/b\u003e is vice president of digital strategy at Donordigital. Prior to joining Donordigital, Eric was vice president of digital strategy at Grizzard Communications.\u003cbr\u003e\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":50414758134034,"sku":"9781118543665","price":43.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8d0563b1-e25e-4993-bd6a-b4ffbba5bdb2.jpg?v=1729382259","url":"https:\/\/surprise-castle.myshopify.com\/products\/how-to-write-successful-fundraising-appeals-9781118543665","provider":"Surprise Castle","version":"1.0","type":"link"}