{"product_id":"how-to-win-an-election-an-ancient-guide-for-modern-politicians-9780691154084","title":"How to Win an Election: An Ancient Guide for Modern Politicians","description":"\u003cp\u003e\u003cb\u003eA primer on campaigning in ancient Rome that reads like a strategy memo from a modern political consultant\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eHow to Win an Election\u003c\/i\u003e is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything to everybody and reminding voters about the sexual scandals of your opponents to being a chameleon, putting on a good show for the masses, and constantly surrounding yourself with rabid supporters. Presented here in a lively and colorful new translation, with the Latin text on facing pages, this unashamedly pragmatic primer on the humble art of personal politicking is dead-on (Cicero won)--and as relevant today as when it was written. \u003cp\u003e\u003c\/p\u003eA little-known classic in the spirit of Machiavelli's \u003ci\u003ePrince, How to Win an Election\u003c\/i\u003e is required reading for politicians and everyone who enjoys watching them try to manipulate their way into office.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePhilip Freeman\u003c\/b\u003e is the author of many books, including \u003ci\u003eOh My Gods: A Modern Retelling of Greek\u003c\/i\u003e and \u003ci\u003eRoman Myths, Alexander the Great\u003c\/i\u003e, and \u003ci\u003eJulius Caesar\u003c\/i\u003e (all Simon \u0026amp; Schuster). He received his PhD from Harvard University and holds the Qualley Chair of Classical Languages at Luther College in Decorah, Iowa.\u003cbr\u003e","brand":"Princeton University Press","offers":[{"title":"Default Title","offer_id":50719098667282,"sku":"9780691154084","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_cda6b792-9cc6-48bd-945e-d954d0040d2c.jpg?v=1734658921","url":"https:\/\/surprise-castle.myshopify.com\/products\/how-to-win-an-election-an-ancient-guide-for-modern-politicians-9780691154084","provider":"Surprise Castle","version":"1.0","type":"link"}