{"product_id":"how-to-wash-a-chicken-mastering-the-business-presentation-9781989025031","title":"How to Wash a Chicken: Mastering the Business Presentation","description":"\u003cp\u003e\u003cb\u003eWinner of the Foreword INDIES Book of the Year Award for Business and Economics \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWinner of the IndieReader Discovery Award for Top Business Book \u003cp\u003e\u003c\/p\u003eWinner of the Eric Hoffer Award \u003cp\u003e\u003c\/p\u003e\"Clear, practical, thorough and right on the mark. It's a must-read for people who are new to giving presentations as well as experienced presenters who want to get even better. This book belongs on everyone's bookshelf.\"\u003cbr\u003eJim Lecinski Associate Professor of Marketing, Northwestern University; former Vice-President of US Sales and Service, Google, Inc. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eHow to Wash a Chicken\u003c\/i\u003e is not a book about public speaking (or chickens), it's a comprehensive playbook for business leaders and people on their way up to give the best presentations of their lives, and embark on a circle of presentation success. \u003cp\u003e\u003c\/p\u003eAll too often, the best intentions and most innovative ideas get lost in a poorly executed presentation. Author Tim Calkins understands the power of a compelling presentation and the difficulty in accomplishing one. The brand strategist, professor and author has been giving presentations since he was eight, when he delivered his first official presentation with an uncooperative chicken at a 4-H competition. From business updates to project recommendations to marketing plans, Calkins has given more than five thousand presentations to date. \u003cp\u003e\u003c\/p\u003eWith concrete suggestions, helpful tricks, and step-by-step guidance that's applicable to all industries, Calkins sets out to propel his readers to create and deliver effective business presentations and pitches. When all lessons from \u003ci\u003eHow to Wash a Chicken\u003c\/i\u003e are applied, readers will be empowered throughout the preparation and presentation process. They will be able to present with more confidence and conviction than they ever had before, setting them on a path of professional growth.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eCalkins, Tim:\u003c\/i\u003e\u003c\/b\u003e - Tim Calkins is a business writer, marketing consultant, and an award-winning clinical professor at Northwestern University's Kellogg School of Management, where he teaches Marketing Strategy and Biomedical Marketing. Through his firm Class 5 Consulting, he works with leading corporations around the world, including Eli Lilly, Roche, Novartis and PepsiCo. He also founded and leads the popular Kellogg Super Bowl Advertising Review, an annual event that has generated more than five billion media impressions. His previous books include \u003ci\u003eBreakthrough Marketing Plans\u003c\/i\u003e and \u003ci\u003eDefending Your Brand\u003c\/i\u003e, which was named 2013 Marketing Book of the Year by \u003ci\u003eExpert Marketer Magazine\u003c\/i\u003e.","brand":"Page Two Books, Inc.","offers":[{"title":"Default Title","offer_id":50726749045010,"sku":"9781989025031","price":17.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_16f42eb0-bf53-494c-aea2-88f749378dc1.jpg?v=1734882492","url":"https:\/\/surprise-castle.myshopify.com\/products\/how-to-wash-a-chicken-mastering-the-business-presentation-9781989025031","provider":"Surprise Castle","version":"1.0","type":"link"}