{"product_id":"how-to-set-up-run-a-fashion-label-9781786274212","title":"How to Set Up \u0026 Run a Fashion Label","description":"To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies, and tasks to help you analyze yourself, your market, and your product, this book is for anyone wanting to start their own fashion, accessories, or footwear business. Thoroughly revised for the social media age, with updated images throughout. With eight new case studies AwaytoMars (Brazil\/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia).\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eToby Meadows is founder of TNM Consultancy, working with small to medium labels, chain stores, and designer retailers. \u003cp\u003e\u003c\/p\u003eToby is a Director of womenswear label Belle \u0026amp; Bunty and Visiting Lecturer at the London College of Fashion. He is consultant to the Centre for Fashion Enterprise in London, the British Council, Azyame Incubator Sharjah (UAE), FashionForward (Indonesia), and Inkubaator (Estonia).\u003cbr\u003e","brand":"Laurence King","offers":[{"title":"Default Title","offer_id":50433207042322,"sku":"9781786274212","price":25.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_fbb1852d-dd25-45d9-8043-26c94ab544d3.jpg?v=1729562327","url":"https:\/\/surprise-castle.myshopify.com\/products\/how-to-set-up-run-a-fashion-label-9781786274212","provider":"Surprise Castle","version":"1.0","type":"link"}