{"product_id":"how-to-sell-technology-9781933598550","title":"How to Sell Technology","description":"How to Sell Technology focuses on a premeditated approach in which sales, marketing, and strategy are integrated into one outbound-revenue capture program. This book trains salespeople of all experience levels how to become a peer in the boardroom, instead of a vendor waiting in the hallway. Whether you are just starting your sales career or you are an experienced sales executive - the techniques provided in this book will enhance your skills and enable you to communicate value up front, find clients, shorten your sales cycle, present like a pro, and close deals.\u003cbr\u003e","brand":"Johnson \u0026 Hunter","offers":[{"title":"Default Title","offer_id":50364177645842,"sku":"9781933598550","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_1c33ff73-d40b-435f-8bfe-597363ca975d.jpg?v=1728428176","url":"https:\/\/surprise-castle.myshopify.com\/products\/how-to-sell-technology-9781933598550","provider":"Surprise Castle","version":"1.0","type":"link"}