{"product_id":"how-to-sell-a-lobster-2nd-edition-9781511484701","title":"How To Sell A Lobster 2nd Edition","description":"How To Sell A Lobster A Psychological Journey Into The Marketplace Of The Mind Do you want to attract more high-quality prospects? Do you want to make bigger sales and dramatically increase your income while working less hard? If so, read How To Sell A Lobster to learn the psychological marketing secrets of a street-wise entrepreneur. Join marketing coach Bill Bishop and his eccentric mentor Marketing Mike on a psychological journey into the marketplace of the human mind. How To Sell A Lobster presents a series of parables about challenging business problems and how to solve them with easy-to-use psychological techniques. Discover how the author packaged a BIG Idea to sell 1,400 lobsters in a waiter contest. Find out how to use The Line-Up technique to attract more prospects. Learn how to make bigger sales using The Three Boxes strategy, and how to increase your profit margins by packaging your $5 Cup of Coffee. A quick and fun read, How To Sell A Lobster has captivated the imagination of entrepreneurs and salespeople around the world. More than 1 million copies have been sold in 25 countries in 12 languages. Now it's your turn to start selling more lobsters.\u003cbr\u003e","brand":"Createspace Independent Publishing Platform","offers":[{"title":"Default Title","offer_id":50492726640914,"sku":"9781511484701","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_d869b8bd-10cf-4af1-8dfc-ed6fd9d645a4.jpg?v=1730605109","url":"https:\/\/surprise-castle.myshopify.com\/products\/how-to-sell-a-lobster-2nd-edition-9781511484701","provider":"Surprise Castle","version":"1.0","type":"link"}