{"product_id":"how-to-plan-a-business-a-business-planning-guide-for-people-with-no-business-experience-9798991435611","title":"How to Plan a Business: A Business Planning Guide for People with No Business Experience","description":"\u003cp\u003eA step by step guide for starting your first business. Learn the basics from naming the business to getting a website to marketing and sales. You don't need a business degree. Each concept is explained in detail and real world examples are provided. Turn your hobby or idea into a business that makes money. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIncluded in the book are details on: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat can you do - ideas for a business you can start and run yourself. \u003c\/li\u003e\n\u003cli\u003eHow to sell - understanding why people buy and the basics of know, like, trust and ask. \u003c\/li\u003e\n\u003cli\u003eHow to find customers. Not everyone is your customer. Find the right people who will buy from you. \u003c\/li\u003e\n\u003cli\u003eWhat is brand, why does it matter and how to develop a brand for your business. \u003c\/li\u003e\n\u003cli\u003eUnderstand the basics of marketing and what is right for your business. Learn about digital and physical marketing, from signs to ads to social media. \u003c\/li\u003e\n\u003cli\u003eCustomer service - how to bring customers back. \u003c\/li\u003e\n\u003cli\u003eEssential financial reports - you don't need to be a financial expert, but you do need to understand money. Are you really making money - understanding how to manage your money and how to determine profit and loss. \u003c\/li\u003e\n\u003cli\u003eLearn about the gig economy where you can balance a job and being independent.\u003c\/li\u003e\n\u003cli\u003eand putting it all together - the final chapter describes starting a specific business from idea to opening.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e","brand":"Leeward Publishing","offers":[{"title":"Default Title","offer_id":51199466668306,"sku":"9798991435611","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_660eb876-d3bb-4670-b31f-c5f580267975.jpg?v=1744877711","url":"https:\/\/surprise-castle.myshopify.com\/products\/how-to-plan-a-business-a-business-planning-guide-for-people-with-no-business-experience-9798991435611","provider":"Surprise Castle","version":"1.0","type":"link"}