{"product_id":"how-to-persuade-people-who-dont-want-to-be-persuaded-get-what-you-want-every-time-9780471647973","title":"How to Persuade People Who Don't Want to Be Persuaded: Get What You Want--Every Time!","description":"The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen\u003cbr\u003e In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind \"The Fright Challenge,\" \"The Transformation Mechanism,\" and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life.\u003cbr\u003e Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as \"undoubtedly the chairman of the board\" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eJOEL BAUER\u003c\/b\u003e is one of the most sought-after public speakers in America, addressing some 200 audiences each year. His clients include such organizations as 3M, Canon, General Motors, IBM, Intel, Mitsubishi, Motorola, Panasonic, and Philips. \u003ci\u003eThe Wall Street Journal Online\u003c\/i\u003e has referred to him as \"undoubtedly the chairman of the board\" of corporate tradeshow rainmaking.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMARK LEVY\u003c\/b\u003e is the founder of Levy Innovation, a marketing strategy firm that makes people and companies compelling. He has also written or co-created four books, including \u003ci\u003eAccidental Genius: Revolutionize Your Thinking Through Private Writing, \u003c\/i\u003e which has been translated into five languages.\u003c\/p\u003e\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50503390363922,"sku":"9780471647973","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_049edbf2-24f6-4b44-b603-e3d5f35c860b.jpg?v=1730790225","url":"https:\/\/surprise-castle.myshopify.com\/products\/how-to-persuade-people-who-dont-want-to-be-persuaded-get-what-you-want-every-time-9780471647973","provider":"Surprise Castle","version":"1.0","type":"link"}