{"product_id":"how-to-measure-anything-workbook-finding-the-value-of-intangibles-in-business-9781118752364","title":"How to Measure Anything Workbook: Finding the Value of \"Intangibles\" in Business","description":"\u003cb\u003eThe invaluable companion to the new edition of the bestselling \u003ci\u003eHow to Measure Anything\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003eThis companion workbook to the new edition of the insightful and eloquent \u003ci\u003eHow to Measure Anything\u003c\/i\u003e walks readers through sample problems and exercises in which they can master and apply the methods discussed in the book.\u003c\/p\u003e \u003cp\u003eThe book explains practical methods for measuring a variety of intangibles, including approaches to measuring customer satisfaction, organizational flexibility, technology risk, technology ROI, and other problems in business, government, and not-for-profits.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCompanion to the revision of the bestselling \u003ci\u003eHow to Measure Anything\u003c\/i\u003e\n\u003c\/li\u003e \u003cli\u003eProvides chapter-by-chapter exercises\u003c\/li\u003e \u003cli\u003eWritten by industry leader Douglas Hubbard\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWritten by recognized expert Douglas Hubbard--creator of Applied Information Economics--\u003ci\u003eHow to Measure Anything Workbook\u003c\/i\u003e illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eDOUGLAS W. HUBBARD\u003c\/b\u003e is the inventor of Applied Information Economics (AIE). He is an internationally recognized expert in the field of decision analysis and challenging measurements and is a popular speaker at numerous conferences. AIE method has been applied to dozens of large Fortune 500 IT investments, military logistics, venture capital, aerospace, and environmental issues. Doug is the author of \u003ci\u003eHow to Measure Anything: Finding the Value of \"Intangibles\" in Business\u003c\/i\u003e (Wiley).\u003c\/p\u003e\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50645508161810,"sku":"9781118752364","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_034ba41c-c00d-469f-8737-5d4fac6710ae.jpg?v=1733154089","url":"https:\/\/surprise-castle.myshopify.com\/products\/how-to-measure-anything-workbook-finding-the-value-of-intangibles-in-business-9781118752364","provider":"Surprise Castle","version":"1.0","type":"link"}