{"product_id":"how-to-measure-anything-finding-the-value-of-intangibles-in-business-9781118539279","title":"How to Measure Anything: Finding the Value of Intangibles in Business","description":"\u003cb\u003eNow updated with new measurement methods and new examples, \u003ci\u003eHow to Measure Anything\u003c\/i\u003e shows managers how to inform themselves in order to make less risky, more profitable business decisions\u003c\/b\u003e \u003cp\u003eThis insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered \"immeasurable,\" including customer satisfaction, organizational flexibility, technology risk, and technology ROI.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAdds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction\u003c\/li\u003e \u003cli\u003eSimplifies overall content while still making the more technical applications available to those readers who want to dig deeper\u003c\/li\u003e \u003cli\u003eContinues to boldly assert that any perception of \"immeasurability\" is based on certain popular misconceptions about measurement and measurement methods\u003c\/li\u003e \u003cli\u003eShows the common reasoning for calling something immeasurable, and sets out to correct those ideas\u003c\/li\u003e \u003cli\u003eOffers practical methods for measuring a variety of \"intangibles\"\u003c\/li\u003e \u003cli\u003eProvides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWritten by recognized expert Douglas Hubbard--creator of Applied Information Economics--\u003ci\u003eHow to Measure Anything, Third Edition\u003c\/i\u003e illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eDOUGLAS W. HUBBARD\u003c\/b\u003e is the inventor of Applied Information Economics (AIE), a measurement methodology that has earned him critical praise from The Gartner Group, Giga Information Group, and Forrester Research. He is an internationally recognized expert in the field of decision analysis and challenging measurements and is a popular speaker at numerous conferences. He has written articles for \u003ci\u003eInformation Week\u003c\/i\u003e, \u003ci\u003eCIO Enterprise\u003c\/i\u003e, and \u003ci\u003eDBMS Magazine\u003c\/i\u003e. He is the author of \u003ci\u003eThe Failure of Risk Management: Why It's Broken and How to Fix It\u003c\/i\u003e and \u003ci\u003ePulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities.\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50414758068498,"sku":"9781118539279","price":37.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_16aa87f7-1883-4f26-befa-c963c460f3f3.jpg?v=1729382248","url":"https:\/\/surprise-castle.myshopify.com\/products\/how-to-measure-anything-finding-the-value-of-intangibles-in-business-9781118539279","provider":"Surprise Castle","version":"1.0","type":"link"}