{"product_id":"how-to-market-books-9781138597259","title":"How to Market Books","description":"\u003cp\u003eOver five editions, \u003ci\u003eHow to Market Books\u003c\/i\u003e has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eWith the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book's approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans - and an objectivity which supports their future management of issues not yet on the horizon. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThoroughly updated, this 6th edition maintains the book's popular, accessible and supportive style, and now offers: \u003c\/p\u003e \u003cul\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eA fully international perspective for today's global industry\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eNew case studies to illustrate changing industry issues and application\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eCompletely updated coverage of digital and social marketing and GDPR\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eTopical updates, more case studies and tips on getting work in publishing on a companion website\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eDetailed coverage of individual market segments, bringing relevance to every area of publishing \u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAlison Baverstock is Associate Professor of Publishing at Kingston University where she jointly established publishing education, and Kingston's MA Publishing. She has researched and written widely about the creative economy and is a regular media commentator. In 2007 she received the prestigious Pandora Award for Services to Publishing.\u003c\/p\u003e\u003cp\u003eSusannah Bowen is Head of Marketing (Higher Education) at Cengage Australia and Hon. Fellow, University of Melbourne. She has worked in publishing since 1996 in Australia and Europe.\u003c\/p\u003e\u003cp\u003eWith a foreword by David Shelley, CEO of Hachette UK\u003c\/p\u003e\u003cbr\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":50332596863250,"sku":"9781138597259","price":67.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_0bbb0358-e6e6-4916-93bf-3018fbc30ee7.jpg?v=1727840458","url":"https:\/\/surprise-castle.myshopify.com\/products\/how-to-market-books-9781138597259","provider":"Surprise Castle","version":"1.0","type":"link"}