{"product_id":"how-to-make-real-money-selling-books-second-edition-a-complete-guide-to-the-book-publishers-world-of-special-sales-9780757005138","title":"How to Make Real Money Selling Books, Second Edition: A Complete Guide to the Book Publishers' World of Special Sales","description":"\u003cp\u003eThe worldwide book market generates almost $90 billion annually, and \u003ci\u003emore than half \u003c\/i\u003eof those sales are made in non-bookstore outlets such as discount stores, airport shops, gift stores, supermarkets, and warehouse clubs. \u003ci\u003e\u003cstrong\u003eHow to Make Real Money Selling Books\u003c\/strong\u003e \u003c\/i\u003eprovides a proven strategy for selling books to these enterprises. You will learn about developing a product strategy, conducting test marketing, contacting prospective buyers, promoting your product, selling to niche markets, and much, much more.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eJud, Brian:\u003c\/i\u003e\u003c\/b\u003e - \u003ci\u003e \u003c\/i\u003e\u003cp\u003eBrian Jud is president of Book Marketing Works, a consulting firm established to help independent publishers market their titles to non-bookstore outlets. He is host of the television series \u003ci\u003eThe Book Authority, \u003c\/i\u003eand is a regular speaker on marketing topics at IBPA's Publishing University. \u003c\/p\u003e","brand":"Square One Publishers","offers":[{"title":"Default Title","offer_id":50380865536274,"sku":"9780757005138","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_5b463759-9cb8-4a5a-8db4-b5be4a1f6f36.jpg?v=1728688873","url":"https:\/\/surprise-castle.myshopify.com\/products\/how-to-make-real-money-selling-books-second-edition-a-complete-guide-to-the-book-publishers-world-of-special-sales-9780757005138","provider":"Surprise Castle","version":"1.0","type":"link"}