{"product_id":"how-to-become-a-master-of-persuasion-establishing-value-and-convincing-your-customers-of-it-9781637420904","title":"How to Become a Master of Persuasion: Establishing Value and Convincing Your Customers of It","description":"This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eTony Treacy\u003c\/b\u003e has over 35 years' experience in business. He ran marketing director for a global firm, ran an award-winning agency working with some of the largest global brands, was a director at an international graphics business and a specialist for a global company in the printing and publishing industry.\u003c\/p\u003e\u003cp\u003eHe set up his own company in 2010, and has been an independent consultant, a trainer and coach since then, helping businesses to communicate their value and win new customers.\u003c\/p\u003e\u003cp\u003eTony is a fellow of the Marketing Society, an affiliate member of the Chartered Institute of Marketing, a mentor for the Business Growth Programme, a trainer for techUK, and managing director at Pitch Factory Limited, which is a member of the CPD Certification Service. \u003ci\u003eHow to Become a Master of Persuasion\u003c\/i\u003e is based on two accredited CPD training courses: Storytelling and Pitching an Idea.\u003c\/p\u003e\u003cbr\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":50383050703122,"sku":"9781637420904","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b36a7696-2490-4c82-8686-c087095b02fb.jpg?v=1728776970","url":"https:\/\/surprise-castle.myshopify.com\/products\/how-to-become-a-master-of-persuasion-establishing-value-and-convincing-your-customers-of-it-9781637420904","provider":"Surprise Castle","version":"1.0","type":"link"}