{"product_id":"how-behavior-spreads-the-science-of-complex-contagions-9780691202426","title":"How Behavior Spreads: The Science of Complex Contagions","description":"\u003cp\u003e\u003cb\u003eA new, counterintuitive theory for how social networks influence the spread of behavior\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eNew social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? \u003ci\u003eHow Behavior Spreads\u003c\/i\u003e presents over a decade of original research examining how changes in societal behavior--in voting, health, technology, and finance--occur and the ways social networks can be used to influence how they propagate. Damon Centola's startling findings show that the same conditions that accelerate the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. \u003ci\u003eHow Behavior Spreads\u003c\/i\u003e is a must-read for anyone interested in how the theory of social networks can transform our world.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDamon Centola\u003c\/b\u003e is professor of communication, sociology, and engineering at the University of Pennsylvania, where he is also senior fellow at the Leonard Davis Institute of Health Economics and director of the Network Dynamics Group.\u003cbr\u003e","brand":"Princeton University Press","offers":[{"title":"Default Title","offer_id":50434498527506,"sku":"9780691202426","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_afac8ea6-50e8-4e9d-9bae-4dfe9733b9bd.jpg?v=1729602397","url":"https:\/\/surprise-castle.myshopify.com\/products\/how-behavior-spreads-the-science-of-complex-contagions-9780691202426","provider":"Surprise Castle","version":"1.0","type":"link"}