{"product_id":"hope-is-not-a-strategy-the-6-keys-to-winning-the-complex-sale-9780071418713","title":"Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale","description":"\u003cp\u003e\u003ci\u003e\"No longer is being 'a good closer' the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines in\u003c\/i\u003eHope Is Not a Strategy\u003ci\u003e.\"--Geoffrey Moore, author of \u003c\/i\u003eCrossing the Chasm \u003ci\u003eand \u003c\/i\u003eInside the Tornado\u003c\/p\u003e\u003cp\u003eMaster of the complex sale, Rick Page is the author of the bestselling book, \u003ci\u003eHope Is Not a Strategy\u003c\/i\u003e, and one of the most sought-after sales consultants and trainers in the world.\u003c\/p\u003e\u003cp\u003eHe has taught his breakthrough selling strategies to thousands of people in 150 companies across 50 countries--an amazing platform that has helped his message spread like wildfire. This paperback edition of Page's runaway sales bestseller schools readers in Page's simple, six-step process for making the sale--no matter how complex the deal or how many people are involved in the buying decision.\u003c\/p\u003e\u003cp\u003eIntegrating the winning selling strategies used by the world's top salespeople, Page shows readers how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIdentify and sell to a prospect's business \"pain\" \u003c\/li\u003e\n\u003cli\u003eQualify a prospect \u003c\/li\u003e\n\u003cli\u003eBuild competitive preference \u003c\/li\u003e\n\u003cli\u003eDefine a prospect's decision-making process \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eRick Page \u003c\/b\u003efounded The Complex Sale, an Atlanta-based company that provides sales consulting and training worldwide.\u003c\/p\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50318041547026,"sku":"9780071418713","price":18.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_bc47f7c2-73ab-432a-8f97-6e6788462fbe.jpg?v=1727546255","url":"https:\/\/surprise-castle.myshopify.com\/products\/hope-is-not-a-strategy-the-6-keys-to-winning-the-complex-sale-9780071418713","provider":"Surprise Castle","version":"1.0","type":"link"}