{"product_id":"high-profit-selling-win-the-sale-without-compromising-on-price-9780814420096","title":"High-Profit Selling: Win the Sale Without Compromising on Price","description":"\u003cp\u003e\u003cstrong\u003eThis book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. By explaining how short-term strategies are destructive to the long-term sustainability of a business, \u003cem\u003eHigh-Profit Selling\u003c\/em\u003e helps salespeople instead focus their energy on \"profit sales\" that successfully execute product price increases while maintaining and strengthening current customer relationships.\u003c\/p\u003e\u003cp\u003eIn this invaluable resource, you'll learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ehow to avoid negotiating, actively listen to customers, \u003c\/li\u003e\n\u003cli\u003ematch the benefits of products or services with customers' needs and pains, \u003c\/li\u003e\n\u003cli\u003econfidently communicate value, \u003c\/li\u003e\n\u003cli\u003eand ensure prospects are serious and not shopping for price.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eToo many salespeople believe that a sale at any price is better than no sale at all. \u003cem\u003eHigh-Profit Selling\u003c\/em\u003e teaches them to do away with this logic and instead make sales that satisfy and add value to both the client and company.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eMARK HUNTER, known as \"The Sales Hunter,\" has conducted thousands of customized training sales programs nationally and internationally. His client list includes Coca-Cola, Dole, Fisher-Price, Godiva, Heineken, Mattel, Unilever, and other industry leaders.  His popular blog and website can be found at www.TheSalesHunter.com. \u003cbr\u003e","brand":"Amacom","offers":[{"title":"Default Title","offer_id":50556500869394,"sku":"9780814420096","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_4b12c51a-0478-4074-9be3-d14c46ffb380.jpg?v=1731755339","url":"https:\/\/surprise-castle.myshopify.com\/products\/high-profit-selling-win-the-sale-without-compromising-on-price-9780814420096","provider":"Surprise Castle","version":"1.0","type":"link"}