{"product_id":"high-impact-content-marketing-strategies-to-make-your-content-intentional-engaging-and-effective-9781398608436","title":"High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective","description":"\u003cp\u003e\u003cb\u003eCreate meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e In the face of countless platforms and content forms it can be hard to know where to begin with creating successful content marketing that cuts through the noise rather than just contributes to it. \u003cb\u003e\u003ci\u003eHigh-Impact Content Marketing\u003c\/i\u003e\u003c\/b\u003e shows how to succeed by taking a simplified and strategic approach to standing out in the competitive digital space. Covering how to create customer-centric and inclusive video, audio, social media and longer-form content, it also shows how to successfully distribute content across channels such as websites, blogs, email and social media networks including LinkedIn, Instagram and Twitter. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eHigh-Impact Content Marketing \u003c\/i\u003e\u003c\/b\u003efeatures frameworks, exercises and planning guides throughout, as well as case studies and examples of best-in-class content marketing from the likes of Ikea, Lego and Nike and interviews with top industry experts. Guidance is also included on how to align content with various stages of the customer journey, embed behavioral science principles to maximize impact and measure appropriately to drive improvement. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships and boost conversions.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePurna Virji\u003c\/b\u003e is a globally renowned content strategist and Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is an award-winning former journalist. Virji is a top-rated international keynote speaker and has been featured in \u003ci\u003eThe Drum, TNW, Marketing Land \u003c\/i\u003eand\u003ci\u003e Adweek\u003c\/i\u003e. She has also been recognized as an \u003ci\u003eAdweek\u003c\/i\u003e Young Influential, was crowned the Search Personality of the Year by the US Search Awards and was named the most influential PPC Expert in the world by \u003ci\u003ePPC Hero\u003c\/i\u003e.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50641852662034,"sku":"9781398608436","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_40fb96fe-985a-4675-8859-05355ebd55fa.jpg?v=1737260435","url":"https:\/\/surprise-castle.myshopify.com\/products\/high-impact-content-marketing-strategies-to-make-your-content-intentional-engaging-and-effective-9781398608436","provider":"Surprise Castle","version":"1.0","type":"link"}