{"product_id":"hello-firstname-profiting-from-personalization-ai-edition-how-generative-ai-is-transforming-personalization-at-scale-9788797442876","title":"Hello $Firstname - Profiting from Personalization - AI Edition: How Generative AI is Transforming Personalization at Scale","description":"\u003cp\u003ePersonalization has moved from a marketing ambition to a business necessity. In this completely updated AI Edition of the bestseller \u003cem\u003eHello $Firstname\u003c\/em\u003e, Rasmus Houlind and Frans Riemersma show how Generative AI is enabling marketers to scale personalization like never before.\u003c\/p\u003e\u003cp\u003eUsing the proven Bowtie of Personalization framework, the book guides you through strategy, data, content, technology, and organizational readiness - with fresh case studies and insights for the AI era. Whether you're a marketer, technologist, or business leader, you'll learn how to create experiences that resonate on an individual level, drive measurable results, and build lasting customer relationships.\u003c\/p\u003e\u003cp\u003ePacked with practical tools, models, and examples, this book helps you: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand the fundamentals of AI-enabled personalization\u003c\/li\u003e\n\u003cli\u003eApply the Bowtie of Personalization to real-world scenarios\u003c\/li\u003e\n\u003cli\u003eBalance creativity, data, and technology for scalable impact\u003c\/li\u003e\n\u003cli\u003eNavigate the organizational changes required for success\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIf you want to stay ahead in the age of AI-powered marketing, \u003cem\u003eHello $Firstname - AI Edition\u003c\/em\u003e is your essential guide.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAdvance Praise: \u003c\/p\u003e\u003cp\u003e\"Personalization in marketing has always been a challenge and with generative AI now in the mix, the opportunities, challenges and complexities are greater than ever. Hello $FirstName is one of the best guides to help you navigate this evolving landscape, identify pitfalls and design the strategy you need to succeed. An indispensable guide for the modern marketer!\"\u003c\/p\u003e\u003cp\u003e- FREDRIK MCCARTHY, DIRECTOR, GLOBAL MARTECH, AUTOMATIONS AND CRM FOR HBO MAX, WARNER BROS. DISCOVERY\u003c\/p\u003e\u003cp\u003e* * *\u003c\/p\u003e\u003cp\u003e\"Hello $Firstname is the book I wish I'd had when starting in personalization. Updated for the gen-AI era, it shows how to scale impact, why content matters as much as data, and introduces the brilliant CX Layers and personalization cards. Smart, practical - with a playful twinkle.\"\u003c\/p\u003e\u003cp\u003e- MARIA MOREAU, CRM DIRECTOR, BOOZT\u003c\/p\u003e\u003cp\u003e* * *\u003c\/p\u003e\u003cp\u003e\"\"Hello $Firstname has become a defining resource for understanding personalization in large, complex organizations. This new edition recognizes just how dramatically the landscape has shifted with generative AI. It combines timeless wisdom with cutting-edge practice. A must-read for any leader navigating personalization in 2025.\"\u003c\/p\u003e\u003cp\u003e- JUAN MENDOZA, CEO, THE MARTECH WEEKLY\u003c\/p\u003e\u003cp\u003e* * *\u003c\/p\u003e\u003cp\u003e\"Hello$Firstname is an invaluable resource for anyone looking to understand and implement personalization and generative AI. With clear explanations, practical tips, and inspiring case studies, the updated version demonstrates how AI can transform personalization into a dynamic and effective superpower boosting engagement and customer lifetime value.\u003c\/p\u003e\u003cp\u003e- BRIAN ANDERSEN, EVP, GROUP DIGITAL \u0026amp; LOYALTY, MATAS Group\u003c\/p\u003e\u003cp\u003e* * *\u003c\/p\u003e\u003cp\u003e\"A long-awaited, essential guide for marketers aiming to crack the code on profitable personalization of customer journeys. Maximizing return on investments in marketing automation, personalization technology, AI and data is not only about doing things right, but also about doing the right things. This book is inspirational in both areas.\"\u003c\/p\u003e\u003cp\u003e- NICK MASCA, EX HEAD OF DATA SCIENCE FOR GROWTH \u0026amp; PERSONALISATION AT M\u0026amp;S\u003c\/p\u003e\u003cp\u003e* * *\u003c\/p\u003e\u003cp\u003e\"AI offers us endless possibilities - but without the right strategy, it's just noise. Hello $FirstName shows how data, creativity, and technology can come together in genuine personalization that both delights customers and drives the bottom line.\"\u003c\/p\u003e\u003cp\u003e- MARIA DABELSTEEN, CCO, Aller Media A\/S\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eHoulind:\u003c\/i\u003e\u003c\/b\u003e - Rasmus Houlind is a leading expert in marketing personalization and customer experience. He is CXO at Agillic, founder of the Omnichannel Institute, and host of The Hello $Firstname Personalization Podcast. Rasmus has advised brands across Europe on how to turn data, content, and technology into profitable customer experiences. With a clear, practitioner-focused style, he helps marketers cut through the hype and apply personalization strategies that scale.","brand":"Omnichannel Institute APS","offers":[{"title":"Default Title","offer_id":51705088606482,"sku":"9788797442876","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_4d5750b4-de07-48f8-931f-4665474a674f.jpg?v=1762339597","url":"https:\/\/surprise-castle.myshopify.com\/products\/hello-firstname-profiting-from-personalization-ai-edition-how-generative-ai-is-transforming-personalization-at-scale-9788797442876","provider":"Surprise Castle","version":"1.0","type":"link"}