{"product_id":"heart-smarts-guts-and-luck-what-it-takes-to-be-an-entrepreneur-and-build-a-great-business-9781422161944","title":"Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business","description":"\u003cb\u003eWhat's your entrepreneurial profile?\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eDo you have what it takes to build a great business? \u003cp\u003e\u003c\/p\u003eIn this book, three prominent business leaders and entrepreneurs--now venture capitalists and CEO advisers--share the qualities that surface again and again in those who successfully achieve their goals. The common traits? Heart, smarts, guts, and luck. \u003cp\u003e\u003c\/p\u003eAfter interviewing and researching hundreds of business-builders across the globe, the authors found that every one of them--from young founder to seasoned CEO--holds a combination of these four attributes. Indeed each of us tends to be biased toward \u003ci\u003eone\u003c\/i\u003e of these traits in our decision-making, and figuring out which trait drives you will lead to greater self-awareness and likelihood of success in starting and growing a business. \u003cp\u003e\u003c\/p\u003eSo are you: \u003cbr\u003e- Heart-dominant, like renowned chef Alice Waters or Starbucks's Howard Schultz?\u003cbr\u003e- Smarts-dominant, like Jeff Bezos of Amazon or legendary investor Warren Buffett?\u003cbr\u003e- Guts-dominant, like Nelson Mandela or Virgin's Richard Branson?\u003cbr\u003e- Or are you most defined by the luck trait, like Tony Hsieh of Zappos (and a surprisingly high proportion of other successful entrepreneurs)? \u003cp\u003e\u003c\/p\u003e\u003ci\u003eHeart, Smarts, Guts, and Luck\u003c\/i\u003e includes the first Entrepreneurial Aptitude Test (E.A.T), a simple tool to help determine your specific profile. \u003cp\u003e\u003c\/p\u003eThough no single archetype for entrepreneurial success exists, this book will help you understand which traits to \"dial up\" or \"dial down\" to realize your full potential, and when these traits are most and least helpful (or even detrimental) during critical points of a company lifecycle. Not only will you know how to build a better business faster, you'll also take your natural leadership style to the next level.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAnthony K. Tjan\u003c\/b\u003e is Managing Partner of the venture capital firm Cue Ball and was the founder of the pioneering Internet advisory group, ZEFER, as well as former Senior Partner and Vice Chairman of Parthenon Group. \u003cb\u003eRichard J. Harrington\u003c\/b\u003e is Chairman of Cue Ball. Dick began his career as a small business owner; as CEO of Thomson Corporation, he transformed the diversified holding company into Thomson Reuters, the largest information services company in the world. \u003cb\u003eTsun-yan Hsieh\u003c\/b\u003e is a widely respected business guru who, over his 30-year career as a Senior Director of McKinsey and Chairman of LinHart Group, has become a trusted counselor to founders, CEOs, and boards throughout the Americas and Asia.\u003cbr\u003e\u003cbr\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":50492452176146,"sku":"9781422161944","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2e9de0d4-eeb6-4428-a1fd-7d74ac7422b2.jpg?v=1730592125","url":"https:\/\/surprise-castle.myshopify.com\/products\/heart-smarts-guts-and-luck-what-it-takes-to-be-an-entrepreneur-and-build-a-great-business-9781422161944","provider":"Surprise Castle","version":"1.0","type":"link"}