{"product_id":"healthcares-reimbursement-maze-the-ecosystem-regulates-market-access-to-medical-innovation-in-the-us-9798988269458","title":"Healthcare's Reimbursement Maze: The Ecosystem Regulates Market Access to Medical Innovation in the U.S.","description":"\u003cp\u003eThe odds that a healthcare startup will fail is 90%, and 20% of new businesses fold by just one year in. Not clearly understanding who will pay for the product and how much of the reimbursement is a deadly and easy mistake to make.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eEvery day, doctors and patients face difficult choices. Should a patient with stable chest pain undergo a surgical procedure, even though studies show that most patients do not benefit from procedures like coronary artery bypass graft or coronary angioplasty? And should a breast cancer patient with ductal carcinoma in situ receive radiation therapy after surgical excision to prevent recurrences that occur in 20-30% of women over 10 years? Medical innovations, such as those discussed in the book, offer better diagnosis and treatment options for patients in need. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eHowever, for a medical innovation to reach patient care, it must typically be paid for. Healthcare reimbursement is the complicated and intertwined process by which a medical innovation receives payment. Healthcare reimbursement is a critical product-to-market question for entrepreneurs and venture capitalists, as the answers decide the likelihood of building a sustainable and successful business from a medical innovation.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe healthcare reimbursement ecosystem exerts powerful forces that shape an innovation's adoption and diffusion in patient care. This book provides a detailed account of the US ecosystem regulating market access to medical innovations. Specifically, in the \"Healthcare's Reimbursement Maze\" you will discover: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- Why medical coding is crucial to reimbursement\u003c\/p\u003e\u003cp\u003e- How the payment systems are designed, evolved, and adapted to new technologies\u003c\/p\u003e\u003cp\u003e- How public programs and private health plans decide whether to cover a new technology\u003c\/p\u003e\u003cp\u003e- The roles of healthcare providers in the reimbursement ecosystem\u003c\/p\u003e\u003cp\u003e- Strategies for navigating the maze of reimbursement\u003c\/p\u003e\u003cbr\u003e","brand":"Wydus","offers":[{"title":"Default Title","offer_id":50919234961682,"sku":"9798988269458","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_0a1ba253-9dc4-4eed-ab89-8f3d99d31227.jpg?v=1738888576","url":"https:\/\/surprise-castle.myshopify.com\/products\/healthcares-reimbursement-maze-the-ecosystem-regulates-market-access-to-medical-innovation-in-the-us-9798988269458","provider":"Surprise Castle","version":"1.0","type":"link"}