{"product_id":"hcd-discovery-guides-concepts-operations-9798999575920","title":"HCD Discovery Guides: Concepts \u0026 Operations","description":"\u003cp\u003eThe \u003cstrong\u003eHuman-centered Design (HCD) Discovery Guide \u003c\/strong\u003ehelps individuals and organizations understand customers, their goals, and their moments of delight and frustration.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis modular guide was developed through real-world testing in organizations numbering from a dozen people to hundreds of thousands of employees. It shows how to move through customer research with confidence, from first ideas to final, actionable insights and their presentation to stakeholders.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eUse the HCD Discovery Guide to: \u003c\/p\u003e\u003col\u003e\n\u003cli\u003eUnderstand the best framing for your core research questions. \u003c\/li\u003e\n\u003cli\u003eScope a project to investigate that problem. \u003c\/li\u003e\n\u003cli\u003eConduct that project in a rigorous way.\u003c\/li\u003e\n\u003cli\u003ePull actionable customer insights from your research. \u003c\/li\u003e\n\u003cli\u003eDeliver your project on-time.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFrom receiving the first project brief or identifying a first customer problem to delivering a final presentation to stakeholders, this guide helps innovative generalists get the direction they need to conduct smart, focused, and efficient customer and stakeholder research. This strong, foundational research for product, service, program, and service development then sets up individuals and organizations up to build great things with the confidence that they truly understand their customers. \u003c\/p\u003e\u003cbr\u003e","brand":"Ishmael Interactive","offers":[{"title":"Default Title","offer_id":51764004684050,"sku":"9798999575920","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_1f2699e1-b8d2-407e-b5d7-5be444477e04.jpg?v=1764749498","url":"https:\/\/surprise-castle.myshopify.com\/products\/hcd-discovery-guides-concepts-operations-9798999575920","provider":"Surprise Castle","version":"1.0","type":"link"}