{"product_id":"hbrs-10-must-reads-on-strategic-marketing-with-featured-article-marketing-myopia-by-theodore-levitt-9781422189887","title":"Hbr's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt)","description":"\u003cp\u003e\u003cb\u003eStop pushing products--and start cultivating relationships with the right customers.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIf you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the \u003cb\u003eHarvard Business Review\u003c\/b\u003e archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business.\u003c\/p\u003e\u003cp\u003eLeading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFigure out what business you're \u003ci\u003ereally\u003c\/i\u003e in\u003c\/li\u003e\n\u003cli\u003eCreate products that perform the jobs people need to get done\u003c\/li\u003e\n\u003cli\u003eGet a bird's-eye view of your brand's strengths and weaknesses\u003c\/li\u003e\n\u003cli\u003eTap a market that's larger than China and India combined\u003c\/li\u003e\n\u003cli\u003eDeliver superior value to your B2B customers\u003c\/li\u003e\n\u003cli\u003eEnd the war between sales and marketing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eHarvard Business Review\u003c\/b\u003e is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.\u003cbr\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":50625789362450,"sku":"9781422189887","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_633adfcc-8d08-41de-ba0e-c7ca1a1b629d.jpg?v=1732639985","url":"https:\/\/surprise-castle.myshopify.com\/products\/hbrs-10-must-reads-on-strategic-marketing-with-featured-article-marketing-myopia-by-theodore-levitt-9781422189887","provider":"Surprise Castle","version":"1.0","type":"link"}