{"product_id":"hbr-guide-to-building-your-business-case-9781633690028","title":"HBR Guide to Building Your Business Case","description":"\u003cp\u003e\u003cb\u003eGet your idea off the ground.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eYou've got a great idea that will increase revenue or boost productivity--but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching.\u003c\/p\u003e\u003cp\u003eThe \u003cb\u003e\u003ci\u003eHBR Guide to Building Your Business Case\u003c\/i\u003e\u003c\/b\u003e, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You'll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSpell out the business need for your idea\u003c\/li\u003e\n\u003cli\u003eAlign your case with strategic goals\u003c\/li\u003e\n\u003cli\u003eBuild the right team to shape and test your idea\u003c\/li\u003e\n\u003cli\u003eCalculate the return on investment\u003c\/li\u003e\n\u003cli\u003eAnalyze risks and opportunities\u003c\/li\u003e\n\u003cli\u003ePresent your case to stakeholders\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eRaymond Sheen, PMP\u003c\/b\u003e, is the president of Product \u0026amp; Process Innovation, a consulting firm specializing in project management, product development, and process improvement. \u003cb\u003eAmy Gallo\u003c\/b\u003e is a contributing editor at \u003ci\u003eHarvard Business Review\u003c\/i\u003e and is the author of the forthcoming \u003ci\u003eHBR Guide to Managing Conflict at Work\u003c\/i\u003e.\u003cbr\u003e\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":50516221985042,"sku":"9781633690028","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_86c41adf-4f9b-4404-ac1e-b52401f87ee8.jpg?v=1731020912","url":"https:\/\/surprise-castle.myshopify.com\/products\/hbr-guide-to-building-your-business-case-9781633690028","provider":"Surprise Castle","version":"1.0","type":"link"}